JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
No Time For Yes Men At NCUA
February 23, 2015
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Is making the NCUA look professional more important than debating rules before they’re passed?
4 Ratios All Staff Members Should Know
February 23, 2015
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These four performance metrics will help CFOs explain the business of credit unions and show how every employee helps the credit union achieve its goals.
The Mighty Mobile Opportunity
February 19, 2015
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How credit unions are using payments, loan applications, and location-based offers to build a big user experience in a small delivery channel.
Compounding The Problem
February 12, 2015
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Albert Einstein hailed the power of compounding interest. But that power works both ways, as payday lenders well know.
4 Lessons From Failed Mergers
February 11, 2015
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To coincide with the merger webinar hosted by Callahan & Associates, here are four infamous examples and lessons from failed mergers in the communications and retail industries.
Economic Up Tempo May Prompt Rate Ratchet
February 6, 2015
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Rising wages, employment may be greeted by rate hikes as Fed works to direct economic harmony.
Immigration Order Spurs Huge Chance To Serve
February 6, 2015
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Credit union advocates react to Obama move with call to grab market share while serving up trusted financial resources.
Are Credit Unions Too Squeamish To Watch Matz And McWatters Duke It Out?
February 5, 2015
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A new era of transparent debate and both sides of the story will be good for us all!
Split Leadership Helps Honor Keep It Local
January 23, 2015
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Honor Credit Union formed an independent executive team to build on the knowledge of merged staff members and succeed in a new market.
Debra Vollmer On Leadership
January 20, 2015
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Debra Vollmer, senior vice president at Langley Federal Credit Union, reflects on her leadership style, lessons learned during her career, and opportunities for the industry.
4 Ratios All Staff Members Should Know
These four performance metrics will help CFOs explain the business of credit unions and show how every employee helps the credit union achieve its goals.
The Mighty Mobile Opportunity
How credit unions are using payments, loan applications, and location-based offers to build a big user experience in a small delivery channel.
Compounding The Problem
Albert Einstein hailed the power of compounding interest. But that power works both ways, as payday lenders well know.
4 Lessons From Failed Mergers
To coincide with the merger webinar hosted by Callahan & Associates, here are four infamous examples and lessons from failed mergers in the communications and ...
Economic Up Tempo May Prompt Rate Ratchet
Rising wages, employment may be greeted by rate hikes as Fed works to direct economic harmony.
Immigration Order Spurs Huge Chance To Serve
Credit union advocates react to Obama move with call to grab market share while serving up trusted financial resources.
Are Credit Unions Too Squeamish To Watch Matz And McWatters Duke It Out?
A new era of transparent debate and both sides of the story will be good for us all!
Split Leadership Helps Honor Keep It Local
Honor Credit Union formed an independent executive team to build on the knowledge of merged staff members and succeed in a new market.
Debra Vollmer On Leadership
Debra Vollmer, senior vice president at Langley Federal Credit Union, reflects on her leadership style, lessons learned during her career, and opportunities for the industry.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
No Time For Yes Men At NCUA