JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Redwood Credit Union Serves Up More Than Financial Services
September 23, 2024
No Comments
The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
September 23, 2024
No Comments
The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Buy Now, Pay Later: Fad Or The Future?
September 9, 2024
No Comments
BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
KPIs Kick Good Will Into High Gear
September 2, 2024
No Comments
From Knoxville to Nome, credit unions are attaching hard numbers to community impact and taking their philanthropy further than ever before.
A Blueprint To Build Better Volunteers
September 2, 2024
No Comments
A three-year-old program at 3Rivers Federal Credit Union prepares team members to participate on local boards and committees.
A Guide To Measuring Credit Union Impact
September 2, 2024
No Comments
Credit unions build stronger communities every day. It’s time to share those success stories with the world.
Exit Interview: Hank Hubbard, One Detroit Credit Union
September 2, 2024
No Comments
The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
A New Way to Measure Impact
September 1, 2024
No Comments
To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
A Path To Prosperity And Financial Wellness
August 26, 2024
No Comments
Some credit unions offer loans for trade schools and vocational programs that provide well-paying jobs without a four-year college degree.
Can Donor-Advised Funds Make Your Philanthropy Go Further?
July 21, 2024
No Comments
Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
Redwood Credit Union Serves Up More Than Financial Services
The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Buy Now, Pay Later: Fad Or The Future?
BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
KPIs Kick Good Will Into High Gear
From Knoxville to Nome, credit unions are attaching hard numbers to community impact and taking their philanthropy further than ever before.
A Blueprint To Build Better Volunteers
A three-year-old program at 3Rivers Federal Credit Union prepares team members to participate on local boards and committees.
A Guide To Measuring Credit Union Impact
Credit unions build stronger communities every day. It’s time to share those success stories with the world.
Exit Interview: Hank Hubbard, One Detroit Credit Union
The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
A New Way to Measure Impact
To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
A Path To Prosperity And Financial Wellness
Some credit unions offer loans for trade schools and vocational programs that provide well-paying jobs without a four-year college degree.
Can Donor-Advised Funds Make Your Philanthropy Go Further?
Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.