JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Meet The Finalists For The 2025 Innovation Series: Financial Wellness
February 11, 2025
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This year’s financial wellness solutions provide inventive ways for credit unions to help members take control of their financial lives.
Say ‘Hello’ To Help
February 10, 2025
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A partnership between a North Florida credit union and United Way’s local 211 service addresses an array of social challenges while establishing the cooperative as a trusted local resource.
All Things CDFI In 2025
February 6, 2025
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Stay up-to-date with the latest changes, opportunities, and compliance requirements for CDFIs, including certification, grants, and legislative updates for 2025 and beyond.
From State Funds To Affordable Homes
February 3, 2025
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Heritage Family Credit Union launches a low-rate lending program to increase the availability of area affordable housing.
Michigan Microloans Empower Small Business Success
February 3, 2025
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Lake Trust Credit Union is driving statewide entrepreneurial spirit with a loan program that has provided more than $22 million in funding.
High Inflation Makes It Hard For Low-Income Workers To Budget
January 27, 2025
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As inflation reshapes budgets and deepens financial divides, it’s important for credit unions to step up with strategies that support members and tackle everyday challenges.
What’s In A Name: Director Of Multicultural Engagement
January 27, 2025
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Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
American 1 Promotes Financial Wellness From Shelter To Stability
January 27, 2025
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A partnership that helps the homeless wouldn’t be nearly as successful without the right people in the right seats — but that means more than just looking for the right work background.
How American 1 Helps The Homeless Get Back On Their Feet
January 27, 2025
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A partnership between the Michigan-based credit union and a local shelter is changing lives and gradually expanding to other parts of the state.
A Creative Mortgage Solution Helps Members Move Forward
January 20, 2025
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Wings Financial’s member-focused approach to lending helps it tackle high mortgage rates.
Meet The Finalists For The 2025 Innovation Series: Financial Wellness
This year’s financial wellness solutions provide inventive ways for credit unions to help members take control of their financial lives.
Say ‘Hello’ To Help
A partnership between a North Florida credit union and United Way’s local 211 service addresses an array of social challenges while establishing the cooperative as ...
All Things CDFI In 2025
Stay up-to-date with the latest changes, opportunities, and compliance requirements for CDFIs, including certification, grants, and legislative updates for 2025 and beyond.
From State Funds To Affordable Homes
Heritage Family Credit Union launches a low-rate lending program to increase the availability of area affordable housing.
Michigan Microloans Empower Small Business Success
Lake Trust Credit Union is driving statewide entrepreneurial spirit with a loan program that has provided more than $22 million in funding.
High Inflation Makes It Hard For Low-Income Workers To Budget
As inflation reshapes budgets and deepens financial divides, it’s important for credit unions to step up with strategies that support members and tackle everyday challenges.
What’s In A Name: Director Of Multicultural Engagement
Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
American 1 Promotes Financial Wellness From Shelter To Stability
A partnership that helps the homeless wouldn’t be nearly as successful without the right people in the right seats — but that means more than ...
How American 1 Helps The Homeless Get Back On Their Feet
A partnership between the Michigan-based credit union and a local shelter is changing lives and gradually expanding to other parts of the state.
A Creative Mortgage Solution Helps Members Move Forward
Wings Financial’s member-focused approach to lending helps it tackle high mortgage rates.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.