JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Green Lending: What Is Your ‘Why?’
April 22, 2024
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There are different motivations for delving into green lending, but five in particular apply to the strategic focus of credit unions.
Opportunities Abound For Veterans At A Kentucky Credit Union
April 15, 2024
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A program at Abound Credit Union has helped hundreds of would-be small business owners since its launch eight years ago.
The Power Of Business Lending And Services
April 15, 2024
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Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
5 Valuable Governance Guidelines To Adopt Today
March 25, 2024
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Constructive action and positive impact are the product of a board engaged in servant leadership — the true calling of a Class A board.
A Board Full Of Bosses: CEOs Turn Challenges Into Opportunity
March 25, 2024
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From tweaking communication strategies to embracing diverse perspectives, here’s how three leaders are adjusting to new roles.
A Patchwork Path To Equity And Justice For All
March 18, 2024
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An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.
Kiona Bell On Leadership
March 18, 2024
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Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
3 Takeaways From Day 2 Of GAC 2024
March 6, 2024
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The curse of cable TV, servant leadership, and more concerns around AI were among the major topics as the annual event continued.
3 Takeaways From Day 1 Of GAC 2024
March 5, 2024
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The fate of fee income, AI, and consolidation (of a sort) were top of mind on Monday.
First Tech Cultivates Hope (And Savings) For Foster Youth
February 26, 2024
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A partnership between the credit union and a community nonprofit provides financial resources for at-risk kids during formative years.
Opportunities Abound For Veterans At A Kentucky Credit Union
A program at Abound Credit Union has helped hundreds of would-be small business owners since its launch eight years ago.
The Power Of Business Lending And Services
Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
5 Valuable Governance Guidelines To Adopt Today
Constructive action and positive impact are the product of a board engaged in servant leadership — the true calling of a Class A board.
A Board Full Of Bosses: CEOs Turn Challenges Into Opportunity
From tweaking communication strategies to embracing diverse perspectives, here’s how three leaders are adjusting to new roles.
A Patchwork Path To Equity And Justice For All
An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.
Kiona Bell On Leadership
Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
3 Takeaways From Day 2 Of GAC 2024
The curse of cable TV, servant leadership, and more concerns around AI were among the major topics as the annual event continued.
3 Takeaways From Day 1 Of GAC 2024
The fate of fee income, AI, and consolidation (of a sort) were top of mind on Monday.
First Tech Cultivates Hope (And Savings) For Foster Youth
A partnership between the credit union and a community nonprofit provides financial resources for at-risk kids during formative years.
Browse Topics
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Green Lending: What Is Your ‘Why?’