JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How To Measure Mission
December 20, 2023
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A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
7 17 Steps Up To Tackle The Nation’s Mental Health Crisis
December 19, 2023
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With Americans under more stress than they were before the pandemic, the Ohio-based credit union has seen a roaring response after adding mental healthcare to its benefit offerings.
Want To Prevent A Food Desert? Just Add Hope.
December 18, 2023
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The Gulf-area credit union and its Hope Enterprise Coalition have helped a popular grocery not only stay in town but also expand operations.
Jen Kuhn On Leadership
December 18, 2023
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The Bank-Fund Staff executive focuses on employee empowerment in her role as chief human resources officer.
Exit Interview: Tom Berquist, BECU
December 11, 2023
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BECU’s longtime chief marketer helped build the cooperative’s considerable legacy as an industry leader.
The Evolution Of Leadership Development At Together Credit Union
November 27, 2023
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A comprehensive program at the Missouri cooperative helps those outside its walls become better leaders, too.
CEO Onboarding: Jenny Vipperman, ORNL FCU
November 27, 2023
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The first-time CEO leans on her experience, her network, and, last but hardly least, her talented staff to chart the future for the East Tennessee cooperative.
Exit Interview: Dan Berger
November 20, 2023
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NAFCU’s long-time front man reflects on leadership, legacy, and what lies ahead.
Patelco Builds Financial Wellness One Member At A Time
November 13, 2023
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Certified staff members provide personalized guidance and coaching at the California cooperative.
A Safe Place For Members With Dementia
November 6, 2023
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A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
7 17 Steps Up To Tackle The Nation’s Mental Health Crisis
With Americans under more stress than they were before the pandemic, the Ohio-based credit union has seen a roaring response after adding mental healthcare ...
Want To Prevent A Food Desert? Just Add Hope.
The Gulf-area credit union and its Hope Enterprise Coalition have helped a popular grocery not only stay in town but also expand operations.
Jen Kuhn On Leadership
The Bank-Fund Staff executive focuses on employee empowerment in her role as chief human resources officer.
Exit Interview: Tom Berquist, BECU
BECU’s longtime chief marketer helped build the cooperative’s considerable legacy as an industry leader.
The Evolution Of Leadership Development At Together Credit Union
A comprehensive program at the Missouri cooperative helps those outside its walls become better leaders, too.
CEO Onboarding: Jenny Vipperman, ORNL FCU
The first-time CEO leans on her experience, her network, and, last but hardly least, her talented staff to chart the future for the East Tennessee ...
Exit Interview: Dan Berger
NAFCU’s long-time front man reflects on leadership, legacy, and what lies ahead.
Patelco Builds Financial Wellness One Member At A Time
Certified staff members provide personalized guidance and coaching at the California cooperative.
A Safe Place For Members With Dementia
A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
Browse Topics
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The 84-Month Trap: How Negative Equity Is Quietly Undermining Your Auto Portfolio
Callahan & Associates
A new approach to vehicle affordability for credit unions.
2 Tactics To Increase Young Member Engagement
Aaron Passman
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.