JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
CreditUnions.com 2022: Best Of Human Resources And Operations
December 26, 2022
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As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023. Mentoring Program Connects C-Suite Women With Young Black Professionals A six-week, 1-to-1 mentoring program connects white women in senior leadership
CreditUnions.com 2022: Best Of Lending
December 26, 2022
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As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023. A Call For Cooperatives To Close The Racial Homeownership Gap GreenState Credit Union has committed $1 billion toward home loans
CreditUnions.com 2022: Best Of Impact
December 26, 2022
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10 ideas to inspire strategies that make a meaningful difference.
The Power Of Purpose Is In The Details
December 19, 2022
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It’s not enough to have a mission statement; to deliver results, a credit union’s purpose must meet four specific conditions.
Impact Strategies From December 2022
December 19, 2022
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions, Community Impact, and Charitable Giving
December 14, 2022
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Join us as we examine the importance of intentional community involvement and how it can strengthen the member experience.
Elderly Financial Exploitation Is A Growing Problem. Here’s How To Help.
December 12, 2022
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Two credit unions and their regulator share their experience and best practices as isolation and vulnerability take their toll.
Soldiers Sample A Credit Union Career At AmeriCU
December 12, 2022
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An internship program at the New York cooperative helps military members transition into the civilian workforce.
Small Change Makes A Big Difference At St. Mary’s
December 5, 2022
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The New Hampshire credit union’s 603 checking program will donate up to $20,000 to four area charities in its first year alone.
A Big Day Of Giving For Golden 1 Credit Union
November 28, 2022
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Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.
CreditUnions.com 2022: Best Of Human Resources And Operations
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
CreditUnions.com 2022: Best Of Lending
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
CreditUnions.com 2022: Best Of Impact
10 ideas to inspire strategies that make a meaningful difference.
Impact Strategies From December 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions, Community Impact, and Charitable Giving
Join us as we examine the importance of intentional community involvement and how it can strengthen the member experience.
Elderly Financial Exploitation Is A Growing Problem. Here’s How To Help.
Two credit unions and their regulator share their experience and best practices as isolation and vulnerability take their toll.
Soldiers Sample A Credit Union Career At AmeriCU
An internship program at the New York cooperative helps military members transition into the civilian workforce.
Small Change Makes A Big Difference At St. Mary’s
The New Hampshire credit union’s 603 checking program will donate up to $20,000 to four area charities in its first year alone.
A Big Day Of Giving For Golden 1 Credit Union
Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
Revisiting the major speakers, key insights, and more from the second day of America’s Credit Unions’ annual Governmental Affairs Conference.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Power Of Purpose Is In The Details