Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Impact Strategies From June 2022

Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are finding to serve members and make a difference in their communities.

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Industry Insights

Create a Ripple Effect For Positive Impact

A mentoring experience offered one participant the chance to better understand biases, stand in another person’s shoes, and put DEI principles into action.
Features

Impact Strategies From June 2022

Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are ...
Features

Mentoring Program Connects C-Suite Women With Young Black Professionals

A six-week, 1-to-1 mentoring program connects white women in senior leadership positions with up-and-coming black women in the credit union industry to open discussion around ...
Features

How 3 Credit Unions Tackle Systemic Issues

Special loan programs at cooperatives across the country address equity, financial deserts, emergency aid, and climate change.
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Small Credit Unions Get A Big Charge Out Of EV Lending

Financing alternatives for electric vehicles make mission sense for two cooperatives in Denver and Seattle.
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Increasing Mobility One Loan At A Time

New loan products from DCU and Service Credit Union could help provide a wider range of mobility options for disabled consumers.
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What’s In A Name: Director Of Social Impact

Ivy Glover is one year into making sure DEI is more than just a buzzword at the Buckeye State’s biggest credit union.
Credit Union Industry Commentary

Pulitzer Prize-Winning Book Raises Questions For Credit Unions

A recent study of one family’s struggles with poverty and social services should force our industry to examine how we can be a better resource ...
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A Call For Cooperatives To Close The Racial Homeownership Gap

GreenState Credit Union has committed $1 billion toward home loans for communities of color. CEO Jeff Disterhoft is rallying the entire industry to take similar ...
Features

Crowdsourcing For A Cause: How Blue FCU Plans To Ease The Down Payment Pinch

The Wyoming-based credit union is testing a program that rewards members for contributing to a fund to help other members more easily afford a down ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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