JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Impact Strategies From January 2023
January 30, 2023
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
CEO Onboarding: Laurie Butz, Capital Credit Union
January 23, 2023
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Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
January 17, 2023
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After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Beers + Bus Stops = A Winning Combination For On Tap Credit Union
January 17, 2023
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An unexpected marketing opportunity helped the Colorado-based credit union boost brand awareness and promote small area breweries.
CDFI 2023- What Comes Next for CDFI Credit Unions
January 11, 2023
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This comprehensive webinar will cover critical information that CDFI credit unions will need to know in 2023
Financial Center First Rallies Around Financial Wellness
January 9, 2023
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The Indiana credit union’s robust literacy and wellness program exploded during COVID. Today, it’s changing lives one class at a time.
How Charitable Giving Impacts Member Satisfaction
January 9, 2023
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As credit union members become more discerning, building a strong relationship becomes about more than marketing low fees and interest rates.
Flexible Benefits Attract — And Keep — Top Talent
January 2, 2023
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At Advancial, $750 goes a long way in helping employees manage surprise expenses.
CreditUnions.com 2022: Best Of Human Resources And Operations
December 26, 2022
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As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023. Mentoring Program Connects C-Suite Women With Young Black Professionals A six-week, 1-to-1 mentoring program connects white women in senior leadership
CreditUnions.com 2022: Best Of Lending
December 26, 2022
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As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023. A Call For Cooperatives To Close The Racial Homeownership Gap GreenState Credit Union has committed $1 billion toward home loans
Impact Strategies From January 2023
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
CEO Onboarding: Laurie Butz, Capital Credit Union
Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Beers + Bus Stops = A Winning Combination For On Tap Credit Union
An unexpected marketing opportunity helped the Colorado-based credit union boost brand awareness and promote small area breweries.
CDFI 2023- What Comes Next for CDFI Credit Unions
This comprehensive webinar will cover critical information that CDFI credit unions will need to know in 2023
Financial Center First Rallies Around Financial Wellness
The Indiana credit union’s robust literacy and wellness program exploded during COVID. Today, it's changing lives one class at a time.
How Charitable Giving Impacts Member Satisfaction
As credit union members become more discerning, building a strong relationship becomes about more than marketing low fees and interest rates.
Flexible Benefits Attract — And Keep — Top Talent
At Advancial, $750 goes a long way in helping employees manage surprise expenses.
CreditUnions.com 2022: Best Of Human Resources And Operations
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
CreditUnions.com 2022: Best Of Lending
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.