JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Gesa Gives Students Meaningful Work Opportunities. Other Credit Unions Can, Too.
August 30, 2023
No Comments
An internship program launched more than 20 years ago provides financial education and career enhancement for Washington state high school students.
CEO Onboarding: Brandon Michaels, OneAZ Credit Union
August 28, 2023
No Comments
A veteran CEO is onboarded once again and shares how he — and the process — have evolved.
Making — And Measuring — A Difference In The Community
August 21, 2023
No Comments
Self-Help taps multiple perspectives and systems to tell a meaningful, compelling story about its accomplishments.
OneAZ Is Expanding Financial Access To The Underbanked. Here’s How.
August 14, 2023
No Comments
The Grand Canyon State cooperative is offering three new products to reach underbanked members and provide financial education for adults and young members alike.
Micro Grants. Major Support.
July 31, 2023
No Comments
A microgrant program from Verity Credit Union lifts up local nonprofits and other organizations.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
July 24, 2023
No Comments
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
Inside The Connecticut League’s Approach To Media, Young Members, And More
July 10, 2023
No Comments
In this exclusive video, league CEO Bruce Adams and others provide a glimpse into the trade group’s strategies around advocacy, public relations, and why there’s a better term than “the credit union difference.”
A League Of Its Own
July 3, 2023
No Comments
The Credit Union League of Connecticut goes well beyond legislative advocacy in its efforts to spread the “people helping people” philosophy to every corner of the Constitution State.
Home Ownership Is Out Of Reach
June 26, 2023
No Comments
Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
‘Pathway’ Products Help Members Connect With What Matters Most
June 19, 2023
No Comments
Connex Credit Union accelerates its service after 80 years of helping working folks fare better.
Gesa Gives Students Meaningful Work Opportunities. Other Credit Unions Can, Too.
An internship program launched more than 20 years ago provides financial education and career enhancement for Washington state high school students.
CEO Onboarding: Brandon Michaels, OneAZ Credit Union
A veteran CEO is onboarded once again and shares how he — and the process — have evolved.
Making — And Measuring — A Difference In The Community
Self-Help taps multiple perspectives and systems to tell a meaningful, compelling story about its accomplishments.
OneAZ Is Expanding Financial Access To The Underbanked. Here’s How.
The Grand Canyon State cooperative is offering three new products to reach underbanked members and provide financial education for adults and young members alike.
Micro Grants. Major Support.
A microgrant program from Verity Credit Union lifts up local nonprofits and other organizations.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
Inside The Connecticut League’s Approach To Media, Young Members, And More
In this exclusive video, league CEO Bruce Adams and others provide a glimpse into the trade group's strategies around advocacy, public relations, and why there's ...
A League Of Its Own
The Credit Union League of Connecticut goes well beyond legislative advocacy in its efforts to spread the “people helping people” philosophy to every corner of ...
Home Ownership Is Out Of Reach
Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
‘Pathway’ Products Help Members Connect With What Matters Most
Connex Credit Union accelerates its service after 80 years of helping working folks fare better.
Browse Topics
Stable Economy. Strained Households.
Andrew Lepczyk
Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.