JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
CEO Onboarding: James McBride, Lion’s Share Federal Credit Union
March 7, 2023
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Transparency, empowerment, and clarity of mission helped James McBride make the most of his first year as chief executive.
Exit Interview: Maurice Smith, Local Government FCU
March 7, 2023
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A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
4 Fundamental Elements Every Spring Strategy Session Needs
March 7, 2023
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Fall business planning sessions are operational in nature. Spring strategy sessions are all about relevance and impact.
Support For Women Leaders In The Badger State
March 6, 2023
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A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Data And Analytics: Unlocking Insights To Stay Competitive
March 6, 2023
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Financial institutions have a wealth of data available to generate insights to inform difficult decisions about how to adapt and thrive in real time.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
February 27, 2023
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While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
CEO Onboarding: Tonita Webb, Verity Credit Union
February 21, 2023
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Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
4Q22 Trendwatch
February 17, 2023
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Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
CEO Onboarding: Brian Waldron, Dort Financial Credit Union
February 13, 2023
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A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
Exit Interview: Dave Roughton, SAFE Credit Union
February 13, 2023
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From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in mind.
CEO Onboarding: James McBride, Lion’s Share Federal Credit Union
Transparency, empowerment, and clarity of mission helped James McBride make the most of his first year as chief executive.
Exit Interview: Maurice Smith, Local Government FCU
A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
4 Fundamental Elements Every Spring Strategy Session Needs
Fall business planning sessions are operational in nature. Spring strategy sessions are all about relevance and impact.
Support For Women Leaders In The Badger State
A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Data And Analytics: Unlocking Insights To Stay Competitive
Financial institutions have a wealth of data available to generate insights to inform difficult decisions about how to adapt and thrive in real time.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
CEO Onboarding: Tonita Webb, Verity Credit Union
Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
4Q22 Trendwatch
Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
CEO Onboarding: Brian Waldron, Dort Financial Credit Union
A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
Exit Interview: Dave Roughton, SAFE Credit Union
From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in ...
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.