JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The ABCs Of Engagement And Philanthropy
April 11, 2022
No Comments
South Carolina Federal Credit Union encourages staff members to get more heavily involved in its nonprofit work, but that involvement requires a bit of a balancing act.
Inside Connex’s DEI Journey
April 11, 2022
No Comments
The Connecticut credit union has an in-depth plan to help narrow the racial wealth gap and expand access to underbanked consumers.
Impact And Purpose Should Define Credit Unions
March 28, 2022
No Comments
To lead with purpose, credit unions must adopt a multi-stakeholder model, which includes their associates, members, and communities.
How Abilene Teachers Rallied The Community With A Social Media Campaign
March 21, 2022
No Comments
By turning March 25 into “325 Day,” the credit union helped launch a civic celebration that has become an annual event.
Is Your Credit Union Prepared for the CDFI Emergency Support and Minority Lending Grant?
March 16, 2022
No Comments
The Treasury has said it will be rolling out the long-awaited $1.75B Emergency Support and Minority Lending Program Grant funds in the spring of 2022. That’s over five times as much as the CDFI’s FY 2022 FA budget, and Spring is just a few weeks away… are you ready?
DEI Best Practices For Credit Unions
March 14, 2022
No Comments
Three executives share success stories learned from their cooperatives’ DEI journeys.
Awkward Conversations: How To ‘ACT’ On The Crisis In Ukraine
March 8, 2022
No Comments
Key stakeholders in the credit union movement are perhaps feeling anxious or uncertain. What should we, as leaders, be saying to members and employees?
Women CEOs On Leadership
March 7, 2022
No Comments
In honor of International Women’s Day, CreditUnions.com offers insight into what makes an effective leader from women executives across the industry.
Affinity Plus Learns Lessons Of Its Own By Investing In Staff MBAs
February 28, 2022
No Comments
The Minnesota cooperative leaned on insight from industry peers to create a path for building employees’ skills and knowledge.
Organizational Structures And Today’s Credit Union: A View From The Top
February 28, 2022
No Comments
Org charts reflect key responsibilities, but what do variations in top-level structures say about business strategies, compliance goals, CEO priorities, and more?
The ABCs Of Engagement And Philanthropy
South Carolina Federal Credit Union encourages staff members to get more heavily involved in its nonprofit work, but that involvement requires a bit of a ...
Inside Connex’s DEI Journey
The Connecticut credit union has an in-depth plan to help narrow the racial wealth gap and expand access to underbanked consumers.
Impact And Purpose Should Define Credit Unions
To lead with purpose, credit unions must adopt a multi-stakeholder model, which includes their associates, members, and communities.
How Abilene Teachers Rallied The Community With A Social Media Campaign
By turning March 25 into "325 Day," the credit union helped launch a civic celebration that has become an annual event.
Is Your Credit Union Prepared for the CDFI Emergency Support and Minority Lending Grant?
The Treasury has said it will be rolling out the long-awaited $1.75B Emergency Support and Minority Lending Program Grant funds in the spring of 2022. ...
DEI Best Practices For Credit Unions
Three executives share success stories learned from their cooperatives’ DEI journeys.
Women CEOs On Leadership
In honor of International Women’s Day, CreditUnions.com offers insight into what makes an effective leader from women executives across the industry.
Affinity Plus Learns Lessons Of Its Own By Investing In Staff MBAs
The Minnesota cooperative leaned on insight from industry peers to create a path for building employees' skills and knowledge.
Organizational Structures And Today’s Credit Union: A View From The Top
Org charts reflect key responsibilities, but what do variations in top-level structures say about business strategies, compliance goals, CEO priorities, and more?
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
Awkward Conversations: How To ‘ACT’ On The Crisis In Ukraine