JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
VSECU: A Green Future In Vermont
January 12, 2022
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Leaders at VSECU discuss culture, environmental impact, the growth of green lending, and cooperative finance at the Vermont cooperative.
Looking For More In The New Year
January 11, 2022
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The same motions will offer the same results in 2022. For results rooted in purpose and impact, try thinking and acting in a whole new way.
10 Ways VSECU Embraces Community Impact
January 10, 2022
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VSECU participates in a number of programs to improve the lives of the members and communities it serves. Serious support for a range of groups and projects should not be surprising coming from the second-largest credit union in Vermont one that prides itself on being a values-based organization that publicly focuses on member economic prosperity,
Credit Unions And Community Impact
January 10, 2022
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Three ways credit unions are delivering on a promise to support members, neighborhoods, communities, and more.
Credit Unions And Member Impact
January 10, 2022
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Three ways credit unions are creating engaged, loyal members.
Credit Unions And Employee Impact
January 10, 2022
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Three ways credit unions are connecting institutional mission and employee engagement.
Then And Now: The COVID Crisis For VSECU
January 10, 2022
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Inside the cooperative’s pandemic response effort and remote working strategy.
VSECU Eyes A Green Future In Vermont
January 10, 2022
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Sandwiched between New York, New Hampshire, and Canada, Vermont embraces a fiercely independent spirit that dates back to the 1770s when Ethan Allen’s Green Mountain Boys fought for independence from the British. Home of maple syrup and Ben and Jerry’s ice cream, Vermont was among the first states to outlaw slavery and remains one of
The Budding Cannabis Market In The Green Mountain State
January 10, 2022
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After stepping up to serve medical marijuana dispensaries, VSECU is positioned to lead the state in banking services for an explosion in recreational sales.
The Brave New World Of Green Lending
January 10, 2022
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Energy efficiency loans, zero-carbon goals, underwriting, and strategic partnerships drive lending growth at VSECU.
VSECU: A Green Future In Vermont
Leaders at VSECU discuss culture, environmental impact, the growth of green lending, and cooperative finance at the Vermont cooperative.
10 Ways VSECU Embraces Community Impact
VSECU participates in a number of programs to improve the lives of the members and communities it serves. Serious support for a range of groups ...
Credit Unions And Community Impact
Three ways credit unions are delivering on a promise to support members, neighborhoods, communities, and more.
Credit Unions And Member Impact
Three ways credit unions are creating engaged, loyal members.
Credit Unions And Employee Impact
Three ways credit unions are connecting institutional mission and employee engagement.
Then And Now: The COVID Crisis For VSECU
Inside the cooperative's pandemic response effort and remote working strategy.
VSECU Eyes A Green Future In Vermont
Sandwiched between New York, New Hampshire, and Canada, Vermont embraces a fiercely independent spirit that dates back to the 1770s when Ethan Allen’s Green Mountain ...
The Budding Cannabis Market In The Green Mountain State
After stepping up to serve medical marijuana dispensaries, VSECU is positioned to lead the state in banking services for an explosion in recreational sales.
The Brave New World Of Green Lending
Energy efficiency loans, zero-carbon goals, underwriting, and strategic partnerships drive lending growth at VSECU.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
Looking For More In The New Year