Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Impact Initiative Kick-Off

During this special kick-off webinar Callahan’s Jay Johnson, Chief Collaboration Officer, and Jon Jeffreys, President & CEO, will share what key trends and themes they are hearing regarding impact and how your credit union can get involved with this exciting new initiative in 2021.

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Credit Union Industry Commentary

Flood Waters Are Rising. Will Credit Unions Come To The Rescue?

It’s time to find ways to support members’ economic recovery.

Impact Initiative Kick-Off

During this special kick-off webinar Callahan's Jay Johnson, Chief Collaboration Officer, and Jon Jeffreys, President & CEO, will share what key trends and themes they ...
Industry Insights

Tough Love Following A Harsh Year

Five ways to turn fiction into fact for the credit union movement in 2021.

Future Proofing: How to Attract Next Generation Members in the Digital Age

Tune in for an insightful panel discussion among leaders from financial technology company Splash Financial, First Tech Federal Credit Union and CMFG Ventures/CUNA Mutual Group ...
Industry Insights

How Credit Unions Made Good In 2020

Nearly 20 programs by credit unions helped members survive and thrive in a difficult year.
Callahan Collections

3 Ways To Step Up For Small Businesses

Ent, Genisys, and Corning credit unions have each taken different approaches to offer much-needed support to area establishments.
Features

Small-Dollar Loans Boast Big Career Potential

A Louisiana credit union brings technical education within reach by removing two major barriers to attaining it.
Features

Navy Federal: Big Credit Union. Narrow Focus.

In time for Veteran’s Day, the nation’s largest credit union offers lessons learned during its decades of success building long-term member relationships.
Features

Purpose + Data = A New Take On Product Development

Research and reflection drives a new lineup of products and services at Seattle Credit Union.
Features

Oregon Credit Unions Step Up To Distribute Relief

A group of member-owned cooperatives and their league helped strapped residents and businesses through state programs.
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