Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Why Credit Unions Should Lead With Purpose

Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a highly competitive financial services marketplace.

Read More »
Features

Purpose + Data = A New Take On Product Development

Research and reflection drives a new lineup of products and services at Seattle Credit Union.
Features

Oregon Credit Unions Step Up To Distribute Relief

A group of member-owned cooperatives and their league helped strapped residents and businesses through state programs.

Optimizing Member Call Center Experience In The Wake Of COVID-19

Join Neustar and fellow industry thought leaders for a discussion on how contact centers are relying on next-generation technologies to keep member experiences top-of-mind in ...
Credit Union Industry Commentary

A Take On Modernizing Credit Union Governance

Credit unions need diverse, knowledgeable, representative boards that are able to act inclusively, collaboratively, and with strategic vision.
Features

A Strategy To Express Social Values. Every Day. All The Time.

Even the most basic principles of a credit union’s work are worth celebrating. This credit union tells its story while engaging its community.
Credit Union Industry Commentary

It’s Time For A Race Equity Agency

Can market forces balance racial inequities?
Credit Union Industry Commentary

Moral Self-Licensing: Hypocrisy And High-Minded Pledges

Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.

Why Credit Unions Should Lead With Purpose

Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a ...
Features

On-site Learning Lab Supports School Children At MSUFCU

Employees can bring their kindergarten through eighth grade students to work at the credit union’s headquarters.
Features

What’s In A Name: Community Impact Officer

Simeon Chapin plays an integral role in communicating and executing Vermont State Employees Credit Union’s goals to make a local and global difference.

CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.

Read More »
Scroll to Top