GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
CommunityAmerica Refines Building Member Engagement
August 28, 2020
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The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Organizing Strength Into Compelling Power
August 24, 2020
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Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
How To Recruit The Next Generation Of Credit Union Leaders
August 24, 2020
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Young employees making their mark on their organizations talk about how they started their credit union careers and ponder how the industry can attract up-and-coming leaders.
Rebuild, Repair, Recover: Affinity Plus Helps The Twin Cities Heal
August 10, 2020
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Listening, then acting, has helped the big Minnesota credit union respond to the protests in its hometown.
Dupaco’s MoneyMatch Program Gives Iowans A Leg Up On Financial Independence
July 28, 2020
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How Dupaco’s individual development account and broader network of support helps those in need build a solid financial foundation.
A Credit Union Career Isn’t For Me. Change My Mind. (Part 4)
July 27, 2020
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Industry leaders talk about how they cultivated a career in credit unions and how credit unions across the United States can recruit enthusiastic employees to fill tomorrow’s leadership bench.
Credit Unions Help Save More Than 1.1 Million Jobs Through PPP
July 8, 2020
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PPP data from the Treasury Department indicates credit unions played a larger role in lending to smaller companies, underscoring the movement’s commitment to Main Street business borrowers.
Widespread Pandemic: Learnings And Implications Evident In First Quarter Data
June 22, 2020
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In the current environment, member circumstances and behaviors are changing. It is incumbent upon credit union leadership to monitor these changes and respond accordingly.
Strategy During A Crisis
May 18, 2020
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Focusing on products and service won’t build lasting, sustainable success; mission-based strategy helps separate real opportunity from feel-good initiatives.
Best Of April 2020
May 6, 2020
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Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
CommunityAmerica Refines Building Member Engagement
The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Organizing Strength Into Compelling Power
Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
How To Recruit The Next Generation Of Credit Union Leaders
Young employees making their mark on their organizations talk about how they started their credit union careers and ponder how the industry can attract up-and-coming ...
Rebuild, Repair, Recover: Affinity Plus Helps The Twin Cities Heal
Listening, then acting, has helped the big Minnesota credit union respond to the protests in its hometown.
Dupaco’s MoneyMatch Program Gives Iowans A Leg Up On Financial Independence
How Dupaco’s individual development account and broader network of support helps those in need build a solid financial foundation.
A Credit Union Career Isn’t For Me. Change My Mind. (Part 4)
Industry leaders talk about how they cultivated a career in credit unions and how credit unions across the United States can recruit enthusiastic employees to ...
Credit Unions Help Save More Than 1.1 Million Jobs Through PPP
PPP data from the Treasury Department indicates credit unions played a larger role in lending to smaller companies, underscoring the movement’s commitment to Main Street ...
Widespread Pandemic: Learnings And Implications Evident In First Quarter Data
In the current environment, member circumstances and behaviors are changing. It is incumbent upon credit union leadership to monitor these changes and respond accordingly.
Strategy During A Crisis
Focusing on products and service won’t build lasting, sustainable success; mission-based strategy helps separate real opportunity from feel-good initiatives.
Best Of April 2020
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Browse Topics
Brent Rempe On Leadership
Aaron Passman
From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Is Your Credit Union Resilient Enough For 2026 And Beyond?
Rebecca Wessler
Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Credit Unions Bring Main Street Voices To Fed Advisory Councils
Savana Morie
Credit union leaders bring Main Street realities to the Fed, proving that from housing to tariffs, advocacy starts with mission-driven voices at the table.
What Is The Personal Savings Rate? And Why Should Credit Unions Care?
Andrew Lepczyk
Americans are saving a historically low amount of money. Armed with that insight, credit unions can strengthen savings habits.
AI Skills, CEO Evaluation, And More Strategic Opportunities For Boards
Callahan & Associates
Strategic succession, board development, and CEO accountability are evolving. Learn how board governance can unlock competitive advantages in today’s shifting landscape.
Quarterly Market Snapshot And Two-Year Financial Statement
Callahan & Associates
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Calling All CFOs
Andrew Lepczyk
Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.
Unpacking The Surge In Credit Union Operating Expenses
Tony Waltrich
Credit unions face rising costs from compensation and services — can they balance investment with efficiency to sustain member value?
Credit Unions Are Seizing Opportunities In Commercial Real Estate
Callahan & Associates
As commercial real estate rebounds, credit unions face a choice: let operational bottlenecks slow deals, or leverage efficiency tools to capture market opportunities faster.
Member Momentum Is At A Crossroads
Sherry Virden
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.