Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Kellogg Community Balances Loan Growth With Member Impact

Substantial loan growth is helping propel Kellogg Community Credit Union ($818.1M, Battle Creek, MI) toward the $1 billion-asset mark. But rather than concentrating on asset milestones, it remains focused on the impact it can deliver to the members and communities it serves. Year-over-year loan growth during the third quarter of 2021 was 18.5%, nearly three

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Inside CAP COM’s Focus On Infrastructure

Top-Level Takeaways CAP COM provides infrastructure grants that fund needs that don’t normally appeal to gifting. The credit union’s foundation is in its second year of granting $100,000 to a diverse array of service providers. Infrastructure is an essential need that doesn’t easily attract funding, especially in the non-profit world. Its costs underly the ability

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VSECU: The Budding Cannabis Market

VSECU is one of a few financial institutions that serves the needs of cannabis businesses in Vermont. By doing so, the credit union addresses an area of financial exclusion within its field of membership.

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VSECU: Community Impact

As a values-based organization, VSECU takes seriously the cooperative principle of concern for community. This is evident in the community programs it supports, which range from securing better fuel prices to fighting food insecurity.

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10 Ways VSECU Embraces Community Impact

VSECU participates in a number of programs to improve the lives of the members and communities it serves. Serious support for a range of groups and projects should not be surprising coming from the second-largest credit union in Vermont one that prides itself on being a values-based organization that publicly focuses on member economic prosperity,

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Kellogg Community Balances Loan Growth With Member Impact

Substantial loan growth is helping propel Kellogg Community Credit Union ($818.1M, Battle Creek, MI) toward the $1 billion-asset mark. But rather than concentrating on asset ...
Community

Inside CAP COM’s Focus On Infrastructure

Top-Level Takeaways CAP COM provides infrastructure grants that fund needs that don’t normally appeal to gifting. The credit union’s foundation is in its second year ...
Features

Langley Members Help Other Homebuyers

A new program for first-time mortgage applicants intends to substantially reduce burdens around closing costs.
CDFI

The CDFI Landscape for Credit Unions in 2022

CU Strategic Planning’s Chief Strategy and Advocacy Officer Mike Beall, along with John McKechnie, Senior Partner of Total Spectrum, discuss the current environment for CDFI ...
Features

How To Reduce Financial Stress And Boost Productivity

A Massachusetts cooperative shows what financial coaching looks like when it’s done the Workers way.
Anatomy Of A Credit Union

VSECU: The Budding Cannabis Market

VSECU is one of a few financial institutions that serves the needs of cannabis businesses in Vermont. By doing so, the credit union addresses an ...
Anatomy Of A Credit Union

VSECU: Community Impact

As a values-based organization, VSECU takes seriously the cooperative principle of concern for community. This is evident in the community programs it supports, which range ...
Anatomy Of A Credit Union

VSECU: A Green Future In Vermont

Leaders at VSECU discuss culture, environmental impact, the growth of green lending, and cooperative finance at the Vermont cooperative.
Credit Union Industry Commentary

Looking For More In The New Year

The same motions will offer the same results in 2022. For results rooted in purpose and impact, try thinking and acting in a whole new ...
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10 Ways VSECU Embraces Community Impact

VSECU participates in a number of programs to improve the lives of the members and communities it serves. Serious support for a range of groups ...

Future Bets For Fintech

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

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