JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Credit Unions And Community Impact
January 10, 2022
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Three ways credit unions are delivering on a promise to support members, neighborhoods, communities, and more.
Credit Unions And Member Impact
January 10, 2022
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Three ways credit unions are creating engaged, loyal members.
Credit Unions And Employee Impact
January 10, 2022
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Three ways credit unions are connecting institutional mission and employee engagement.
Then And Now: The COVID Crisis For VSECU
January 10, 2022
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Inside the cooperative’s pandemic response effort and remote working strategy.
VSECU Eyes A Green Future In Vermont
January 10, 2022
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Sandwiched between New York, New Hampshire, and Canada, Vermont embraces a fiercely independent spirit that dates back to the 1770s when Ethan Allen’s Green Mountain Boys fought for independence from the British. Home of maple syrup and Ben and Jerry’s ice cream, Vermont was among the first states to outlaw slavery and remains one of
The Budding Cannabis Market In The Green Mountain State
January 10, 2022
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After stepping up to serve medical marijuana dispensaries, VSECU is positioned to lead the state in banking services for an explosion in recreational sales.
The Brave New World Of Green Lending
January 10, 2022
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Energy efficiency loans, zero-carbon goals, underwriting, and strategic partnerships drive lending growth at VSECU.
Making A Community Impact In Vermont And Beyond
January 10, 2022
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Member-directed giving, values-based programs, and the cooperative spirit all guide VSECU’s efforts to leave a positive impact on its community.
Turning Students Into Savers In Sin City
January 5, 2022
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Silver State Schools’ savings program has helped students in low-income schools tuck away more than $250,000 in five years.
A Small But Mighty Response To Payday Lenders And Fintech Competitors
January 5, 2022
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Credit unions are experimenting with employee-sponsored small-dollar loan programs at the urging of Filene and the FINRA Foundation.
Credit Unions And Community Impact
Three ways credit unions are delivering on a promise to support members, neighborhoods, communities, and more.
Credit Unions And Member Impact
Three ways credit unions are creating engaged, loyal members.
Credit Unions And Employee Impact
Three ways credit unions are connecting institutional mission and employee engagement.
Then And Now: The COVID Crisis For VSECU
Inside the cooperative's pandemic response effort and remote working strategy.
VSECU Eyes A Green Future In Vermont
Sandwiched between New York, New Hampshire, and Canada, Vermont embraces a fiercely independent spirit that dates back to the 1770s when Ethan Allen’s Green Mountain ...
The Budding Cannabis Market In The Green Mountain State
After stepping up to serve medical marijuana dispensaries, VSECU is positioned to lead the state in banking services for an explosion in recreational sales.
The Brave New World Of Green Lending
Energy efficiency loans, zero-carbon goals, underwriting, and strategic partnerships drive lending growth at VSECU.
Making A Community Impact In Vermont And Beyond
Member-directed giving, values-based programs, and the cooperative spirit all guide VSECU’s efforts to leave a positive impact on its community.
Turning Students Into Savers In Sin City
Silver State Schools’ savings program has helped students in low-income schools tuck away more than $250,000 in five years.
A Small But Mighty Response To Payday Lenders And Fintech Competitors
Credit unions are experimenting with employee-sponsored small-dollar loan programs at the urging of Filene and the FINRA Foundation.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.