Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Best Of January 2020

Welcome to the 2020s. Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Industry Insights

Inclusion Insights Kick Off This Year’s GAC

The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
Features

Lessons From A YouTube Series

Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Features

How To Launch A Day Of Service On A Budget

Altra Federal Credit Union offers tips and insight for credit unions that want to set aside an official day to positively impact their communities.
Features

Shine On! A New Culture Means Brighter Days At Sun Community FCU.

Simple changes make it clear this California cooperative is in the people business.
Features

Switching To The Offensive

With old troubles in the past, USAlliance will pursue new opportunities.
Industry Insights

Innovators, Engagement Scores, And Community Inclusion

Five can't-miss data points this week on CreditUnions.com.
Features

What’s In A Name: Community Inclusion Manager

At Veridian Credit Union, Angela Weekley is nearing a decade of building bridges between cooperative and community.
Features

Putting Portland Rentals Within Reach

Consolidated Community Credit Union includes a security deposit loan among its package of new mortgage products that address the housing crunch in the Northwestern city’s ...
Industry Insights

Best Of January 2020

Welcome to the 2020s. Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Features

How Green Can You Go? VSECU Is All-In On Energy-Savings Lending.

Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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