Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Strategy During A Crisis

Focusing on products and service won’t build lasting, sustainable success; mission-based strategy helps separate real opportunity from feel-good initiatives.

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Best Of April 2020

Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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How CDFI Can Help Credit Unions Weather This Storm

In these unprecedented times, credit unions are stepping up to the challenge by lending to their members (often low to moderate income workers). This increased lending is valuable and necessary, but it also generates risk and a need for increased loan loss reserves.

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Features

Dupaco’s MoneyMatch Program Gives Iowans A Leg Up On Financial Independence

How Dupaco’s individual development account and broader network of support helps those in need build a solid financial foundation.
Features

A Credit Union Career Isn’t For Me. Change My Mind. (Part 4)

Industry leaders talk about how they cultivated a career in credit unions and how credit unions across the United States can recruit enthusiastic employees to ...
Industry Insights

Credit Unions Help Save More Than 1.1 Million Jobs Through PPP

PPP data from the Treasury Department indicates credit unions played a larger role in lending to smaller companies, underscoring the movement’s commitment to Main Street ...
Features

Widespread Pandemic: Learnings And Implications Evident In First Quarter Data

In the current environment, member circumstances and behaviors are changing. It is incumbent upon credit union leadership to monitor these changes and respond accordingly.
Industry Insights

Strategy During A Crisis

Focusing on products and service won’t build lasting, sustainable success; mission-based strategy helps separate real opportunity from feel-good initiatives.
Industry Insights

Best Of April 2020

Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

How CDFI Can Help Credit Unions Weather This Storm

In these unprecedented times, credit unions are stepping up to the challenge by lending to their members (often low to moderate income workers). This increased ...
Industry Insights

Suffering Members Need More Than Help. They Need To Know You Care.

Emotion, not rational assessment, drives decision-making, and members who report their credit union cares about their financial wellbeing put greater trust in the value of ...
Callahan Collections

A “New Normal” Requires A New Lens

Uncertainties shouldn’t dissuade an honest reflection on whether leadership teams have the right tools to tackle the tasks at hand.
Callahan Collections

Social Media Specialists Share Strategies And Principles

Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
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