JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Small-Dollar Loans Boast Big Career Potential
November 16, 2020
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A Louisiana credit union brings technical education within reach by removing two major barriers to attaining it.
Navy Federal: Big Credit Union. Narrow Focus.
November 9, 2020
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In time for Veteran’s Day, the nation’s largest credit union offers lessons learned during its decades of success building long-term member relationships.
Purpose + Data = A New Take On Product Development
November 2, 2020
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Research and reflection drives a new lineup of products and services at Seattle Credit Union.
Oregon Credit Unions Step Up To Distribute Relief
October 26, 2020
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A group of member-owned cooperatives and their league helped strapped residents and businesses through state programs.
Optimizing Member Call Center Experience In The Wake Of COVID-19
October 21, 2020
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Join Neustar and fellow industry thought leaders for a discussion on how contact centers are relying on next-generation technologies to keep member experiences top-of-mind in a challenging environment.
A Take On Modernizing Credit Union Governance
October 20, 2020
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Credit unions need diverse, knowledgeable, representative boards that are able to act inclusively, collaboratively, and with strategic vision.
A Strategy To Express Social Values. Every Day. All The Time.
October 19, 2020
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Even the most basic principles of a credit union’s work are worth celebrating. This credit union tells its story while engaging its community.
It’s Time For A Race Equity Agency
October 12, 2020
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Can market forces balance racial inequities?
Moral Self-Licensing: Hypocrisy And High-Minded Pledges
October 12, 2020
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Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.
Why Credit Unions Should Lead With Purpose
October 6, 2020
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Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a highly competitive financial services marketplace.
Small-Dollar Loans Boast Big Career Potential
A Louisiana credit union brings technical education within reach by removing two major barriers to attaining it.
Navy Federal: Big Credit Union. Narrow Focus.
In time for Veteran’s Day, the nation’s largest credit union offers lessons learned during its decades of success building long-term member relationships.
Purpose + Data = A New Take On Product Development
Research and reflection drives a new lineup of products and services at Seattle Credit Union.
Oregon Credit Unions Step Up To Distribute Relief
A group of member-owned cooperatives and their league helped strapped residents and businesses through state programs.
Optimizing Member Call Center Experience In The Wake Of COVID-19
Join Neustar and fellow industry thought leaders for a discussion on how contact centers are relying on next-generation technologies to keep member experiences top-of-mind in ...
A Strategy To Express Social Values. Every Day. All The Time.
Even the most basic principles of a credit union’s work are worth celebrating. This credit union tells its story while engaging its community.
It’s Time For A Race Equity Agency
Can market forces balance racial inequities?
Moral Self-Licensing: Hypocrisy And High-Minded Pledges
Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.
Why Credit Unions Should Lead With Purpose
Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a ...
Browse Topics
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
A Take On Modernizing Credit Union Governance