JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
On-site Learning Lab Supports School Children At MSUFCU
September 28, 2020
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Employees can bring their kindergarten through eighth grade students to work at the credit union’s headquarters.
What’s In A Name: Community Impact Officer
September 28, 2020
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Simeon Chapin plays an integral role in communicating and executing Vermont State Employees Credit Union’s goals to make a local and global difference.
What Do Credit Unions And Taylor Swift Have In Common?
September 28, 2020
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Things have certainly changed since the pandemic, but that doesn’t mean the member experience isn’t just as good — if not better.
Pandemic Or Not, Here Comes The New HQ
September 15, 2020
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How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
2 Questions About Helping Members Face Today’s Challenges
September 8, 2020
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Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
Is Your Credit Union Ready For A Remote-Only Workforce?
September 8, 2020
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Three senior executives at a CUSO with a predominately remote workforce offer words of wisdom for cooperatives considering the future of their office operations.
3 Member Myths Credit Union Leaders Believe
September 8, 2020
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Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Leaders In PPP Loans As A Percent Of Total Assets
September 7, 2020
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Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
A Year Of Incredible Challenge. A Year Of Extraordinary Change.
September 3, 2020
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The credit union industry remains focused on keeping employees and members safe while acting as financial first responders for their members and communities.
How To Increase Diversity And Inclusion In Credit Union Land
August 28, 2020
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Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more can be done.
On-site Learning Lab Supports School Children At MSUFCU
Employees can bring their kindergarten through eighth grade students to work at the credit union’s headquarters.
What’s In A Name: Community Impact Officer
Simeon Chapin plays an integral role in communicating and executing Vermont State Employees Credit Union’s goals to make a local and global difference.
Pandemic Or Not, Here Comes The New HQ
How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
2 Questions About Helping Members Face Today’s Challenges
Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
Is Your Credit Union Ready For A Remote-Only Workforce?
Three senior executives at a CUSO with a predominately remote workforce offer words of wisdom for cooperatives considering the future of their office operations.
3 Member Myths Credit Union Leaders Believe
Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Leaders In PPP Loans As A Percent Of Total Assets
Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
A Year Of Incredible Challenge. A Year Of Extraordinary Change.
The credit union industry remains focused on keeping employees and members safe while acting as financial first responders for their members and communities.
How To Increase Diversity And Inclusion In Credit Union Land
Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more ...
Browse Topics
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
What Do Credit Unions And Taylor Swift Have In Common?