Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Make Plans For 2020

The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?

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Credit Union Industry Commentary

What Has The World Come To: Inspiration From The CEO Of BlackRock

More purpose trumps maximizing profit at the world’s largest asset manager. Member-owned financial cooperatives should take note.
Features

High Rates, High Trust Nets High Returns For Latino Community Credit Union

The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
Industry Insights

Imperatives, Ethical Hacking, And High-Performing Teams

Five can't-miss data points this week on CreditUnions.com.
Features

How Listerhill’s High-Performing Teams Hit High Marks

The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.
Credit Union Industry Commentary

The Credit Union Mindset Imperative

A collaborative culture that sticks to old principles while embracing innovation remains a key to the movement’s responsiveness and relevance.
Credit Union Industry Commentary

Closing The Purpose Gap

Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
Credit Union Industry Commentary

A Talent Imperative Facing Credit Unions

A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Features

Making Foundational Change $1 At A Time

Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Industry Commentary

Credit Union Imperatives For 2020

Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Credit Union Industry Commentary

Make Plans For 2020

The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
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