JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A High-Level Shake Up Supports Credit Union Success
March 9, 2020
No Comments
A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Help Members Soar, Not Simply Survive
March 9, 2020
No Comments
With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Loan Participations: Sharing Risk And Reward
March 1, 2020
No Comments
Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
Financial Wellness, Strategic Pillars, And Small Business Loans
February 24, 2020
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Inclusion Insights Kick Off This Year’s GAC
February 24, 2020
No Comments
The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
Lessons From A YouTube Series
February 21, 2020
No Comments
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
How To Launch A Day Of Service On A Budget
February 18, 2020
No Comments
Altra Federal Credit Union offers tips and insight for credit unions that want to set aside an official day to positively impact their communities.
Shine On! A New Culture Means Brighter Days At Sun Community FCU.
February 14, 2020
No Comments
Simple changes make it clear this California cooperative is in the people business.
Switching To The Offensive
February 10, 2020
No Comments
With old troubles in the past, USAlliance will pursue new opportunities.
Innovators, Engagement Scores, And Community Inclusion
February 10, 2020
No Comments
Five can’t-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Help Members Soar, Not Simply Survive
With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Loan Participations: Sharing Risk And Reward
Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
Financial Wellness, Strategic Pillars, And Small Business Loans
Five can't-miss data points this week on CreditUnions.com.
Inclusion Insights Kick Off This Year’s GAC
The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
Lessons From A YouTube Series
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
How To Launch A Day Of Service On A Budget
Altra Federal Credit Union offers tips and insight for credit unions that want to set aside an official day to positively impact their communities.
Shine On! A New Culture Means Brighter Days At Sun Community FCU.
Simple changes make it clear this California cooperative is in the people business.
Switching To The Offensive
With old troubles in the past, USAlliance will pursue new opportunities.
Innovators, Engagement Scores, And Community Inclusion
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.