JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Strategy To Measure Marketing Impact
April 8, 2021
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Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
Exclusive Credit Union Sneak Peek of National Public Television Series
April 7, 2021
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Jon Jeffreys, CEO of Callahan & Associates, Kevin Johnson, CEO, of Suncoast Credit Union and Jamie Hammond discuss how your credit union can get involved with groundbreaking new National Public Television series “Opportunity Knock$”.
Financial Wellness Takes A Creative Turn In Philadelphia
March 29, 2021
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Philadelphia FCU offers cash prizes and counseling sessions for winners of a campaign targeted to reach recipients of social services.
4 Steps To Take Before Writing An Impact Report
March 29, 2021
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Completing these steps will help you avoid writer’s block and set you up for writing success.
Financial Wellbeing Joins The Front Line At Patelco
March 23, 2021
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The California cooperative introduces an entirely new in-branch role as part of its organizational shift to promote wellbeing.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
March 23, 2021
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The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
March 22, 2021
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The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Point Your Compass Toward Purpose
March 15, 2021
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Great achievements start with individual resolve. So, commit to leading with purpose.
Work From Home Presents Risk For Some Staff
March 8, 2021
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Success is often measured in promotions, project leadership, and recognition, but to be successful, one needs to be known.
How To Charter A Credit Union
March 8, 2021
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After four years of dreaming, planning, and acting, Growing Oaks FCU opened its doors for business in December 2020.
A Strategy To Measure Marketing Impact
Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
Exclusive Credit Union Sneak Peek of National Public Television Series
Jon Jeffreys, CEO of Callahan & Associates, Kevin Johnson, CEO, of Suncoast Credit Union and Jamie Hammond discuss how your credit union can get involved ...
Financial Wellness Takes A Creative Turn In Philadelphia
Philadelphia FCU offers cash prizes and counseling sessions for winners of a campaign targeted to reach recipients of social services.
Financial Wellbeing Joins The Front Line At Patelco
The California cooperative introduces an entirely new in-branch role as part of its organizational shift to promote wellbeing.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Point Your Compass Toward Purpose
Great achievements start with individual resolve. So, commit to leading with purpose.
Work From Home Presents Risk For Some Staff
Success is often measured in promotions, project leadership, and recognition, but to be successful, one needs to be known.
How To Charter A Credit Union
After four years of dreaming, planning, and acting, Growing Oaks FCU opened its doors for business in December 2020.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
4 Steps To Take Before Writing An Impact Report