Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Change Faster To Be Better

Credit unions must ensure they are effectively serving current members while positioning themselves for the next iteration of financial services.

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Industry Insights

Coverage From The MDDCCUA Small Credit Union Conference

The power of the cooperative model was on display this past month as credit unions came together to share past successes and strategies for the ...
Features

Turning On The Foundation-Funding Spigot

The key to any foundation’s success is its ability to expand its coffers.
Industry Insights

Robotics, In-Branch Technology, Loan Production

Five can’t-miss data points this week on CreditUnions.com.
Credit Union Industry Commentary

Change Faster To Be Better

Credit unions must ensure they are effectively serving current members while positioning themselves for the next iteration of financial services.
Credit Union Industry Commentary

It’s Time For Credit Unions To “Chime” In About Doing The Right Thing

The mobile-only bank’s marketing gambit provides lessons in how to make lemonade out of lemons.
Industry Insights

Agile Processes, Doing The Right Thing, Sustainable Strategies

Five can't-miss data points this week on CreditUnions.com.
Industry Insights

CUbroadcast Highlights “Sustainable Business Strategy”

In episode 1,129, Katy Slater, Callahan's senior vice president, discusses how the online course helps credit union executives explore business models that drive change.
Features

Beyond The Flip Chart: 2 Credit Unions’ Approach To Journey Mapping The Member Experience.

UNFCU and All In take consultative and do-it-yourself paths, respectively, to achieve better internal processes and member service.
Features

3 Ways To Put Credit Union Values Into Practice

Everence FCU lives out the principle of stewardship through loan, investment, and deposit products.
Industry Insights

Unusual Branch Locations, Recovering Banker Advice, Strategic Planning Insights

Five can't-miss data points this week on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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