Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

How Martin Eakes Became The Most Hated Man In America (By Payday Lenders)

The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.
Features

What Is The State Of Secondary Capital At U.S. Credit Unions?

Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy ...
Callahan Collections

How To Make A New HQ Make A Difference

A prime location and tax incentives helped Ascentra Credit Union place a new headquarters building at the heart of downtown and underscore its vital role ...
Features

A Boost In Pay For Labor Day

Credit unions across the country are boosting their minimum wage.
Industry Insights

Military Credit Unions, Loan Performance, In-House Video

Five can't-miss data points this week on CreditUnions.com.
Features

Lake Trust Builds Big Dreams With Microloans

The Michigan credit union relies on experience and commitment to help small- business owners achieve their dreams.
Features

The AACUC’s King Day Message To The Movement

The African-American Credit Union Coalition builds on credit unions’ history of empowering economic equality and inclusion.
Features

To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home

After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
Features

Help For The Holidays And Beyond

A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
Features

Credit Unions And The Gift Of Financial Wellness

Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
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