JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Strategy To Show Members Love Any Day Of The Year
February 12, 2021
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Public Service Credit Union surveyed members, bought gifts, and made donations to take care of the community it loves.
Winning With Member Experience: Are You Leaving Your Members Out In The Cold?
February 10, 2021
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In this webinar, we will showcase three member engagement strategies that real credit unions have implemented to improve their member experience initiatives during the pandemic.
A Cooperative Community Park
February 8, 2021
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Isolation in Los Alamos, NM, has prompted an alliance of local cooperatives to provide a gathering space for people craving connection.
CDFI Opportunities
January 27, 2021
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Join CU Strategic Planning’s Mike Beall, Chief Strategy and Advocacy Officer to understand the opportunities in 2021 and 2022 for credit unions to create unique links in their communities and receive CDFI Grant Funding for these initiatives to help low to moderate income consumers.
Flood Waters Are Rising. Will Credit Unions Come To The Rescue?
January 25, 2021
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It’s time to find ways to support members’ economic recovery.
What Financial Challenges Do Members Think They’ll Have In 2021?
January 15, 2021
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In this persisting pandemic, credit unions are taking a long view of member support. A poll by Gallup identifies anticipated member needs directly from the source.
Impact Initiative Kick-Off
January 14, 2021
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During this special kick-off webinar Callahan’s Jay Johnson, Chief Collaboration Officer, and Jon Jeffreys, President & CEO, will share what key trends and themes they are hearing regarding impact and how your credit union can get involved with this exciting new initiative in 2021.
Why Financial Wellbeing Is Critical To Member Success
January 13, 2021
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In a world of self-serving member experience metrics, supporting a member’s financial wellbeing is all about them, which is truly the pinnacle of member service.
What’s In A Name: Director Of Financial Wellness And Wellbeing
January 11, 2021
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Jeff Sobieralski educates and engages members at the Indiana financial cooperative.
Improving Financial Wellbeing Starts At Home
January 11, 2021
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Why PSCU has committed to employee and member financial wellness and how the movement can do the same.
A Strategy To Show Members Love Any Day Of The Year
Public Service Credit Union surveyed members, bought gifts, and made donations to take care of the community it loves.
Winning With Member Experience: Are You Leaving Your Members Out In The Cold?
In this webinar, we will showcase three member engagement strategies that real credit unions have implemented to improve their member experience initiatives during the pandemic.
CDFI Opportunities
Join CU Strategic Planning's Mike Beall, Chief Strategy and Advocacy Officer to understand the opportunities in 2021 and 2022 for credit unions to create unique ...
Flood Waters Are Rising. Will Credit Unions Come To The Rescue?
It’s time to find ways to support members’ economic recovery.
What Financial Challenges Do Members Think They’ll Have In 2021?
In this persisting pandemic, credit unions are taking a long view of member support. A poll by Gallup identifies anticipated member needs directly from the ...
Impact Initiative Kick-Off
During this special kick-off webinar Callahan's Jay Johnson, Chief Collaboration Officer, and Jon Jeffreys, President & CEO, will share what key trends and themes they ...
Why Financial Wellbeing Is Critical To Member Success
In a world of self-serving member experience metrics, supporting a member’s financial wellbeing is all about them, which is truly the pinnacle of member service.
What’s In A Name: Director Of Financial Wellness And Wellbeing
Jeff Sobieralski educates and engages members at the Indiana financial cooperative.
Improving Financial Wellbeing Starts At Home
Why PSCU has committed to employee and member financial wellness and how the movement can do the same.
Browse Topics
5 Takeaways From Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The 84-Month Trap: How Negative Equity Is Quietly Undermining Your Auto Portfolio
Callahan & Associates
A new approach to vehicle affordability for credit unions.
2 Tactics To Increase Young Member Engagement
Aaron Passman
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
A Cooperative Community Park