JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Social Media Specialists Share Strategies And Principles
April 8, 2021
No Comments
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
How VACU Struck Video Gold With A Guy In Flannel
April 8, 2021
No Comments
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
A Strategy To Measure Marketing Impact
April 8, 2021
No Comments
Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
Exclusive Credit Union Sneak Peek of National Public Television Series
April 7, 2021
No Comments
Jon Jeffreys, CEO of Callahan & Associates, Kevin Johnson, CEO, of Suncoast Credit Union and Jamie Hammond discuss how your credit union can get involved with groundbreaking new National Public Television series “Opportunity Knock$”.
Financial Wellness Takes A Creative Turn In Philadelphia
March 29, 2021
No Comments
Philadelphia FCU offers cash prizes and counseling sessions for winners of a campaign targeted to reach recipients of social services.
4 Steps To Take Before Writing An Impact Report
March 29, 2021
No Comments
Completing these steps will help you avoid writer’s block and set you up for writing success.
Financial Wellbeing Joins The Front Line At Patelco
March 23, 2021
No Comments
The California cooperative introduces an entirely new in-branch role as part of its organizational shift to promote wellbeing.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
March 23, 2021
No Comments
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
March 22, 2021
No Comments
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Point Your Compass Toward Purpose
March 15, 2021
No Comments
Great achievements start with individual resolve. So, commit to leading with purpose.
Social Media Specialists Share Strategies And Principles
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
How VACU Struck Video Gold With A Guy In Flannel
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
A Strategy To Measure Marketing Impact
Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
Exclusive Credit Union Sneak Peek of National Public Television Series
Jon Jeffreys, CEO of Callahan & Associates, Kevin Johnson, CEO, of Suncoast Credit Union and Jamie Hammond discuss how your credit union can get involved ...
Financial Wellness Takes A Creative Turn In Philadelphia
Philadelphia FCU offers cash prizes and counseling sessions for winners of a campaign targeted to reach recipients of social services.
Financial Wellbeing Joins The Front Line At Patelco
The California cooperative introduces an entirely new in-branch role as part of its organizational shift to promote wellbeing.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Point Your Compass Toward Purpose
Great achievements start with individual resolve. So, commit to leading with purpose.
Browse Topics
5 Takeaways From Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The 84-Month Trap: How Negative Equity Is Quietly Undermining Your Auto Portfolio
Callahan & Associates
A new approach to vehicle affordability for credit unions.
2 Tactics To Increase Young Member Engagement
Aaron Passman
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
4 Steps To Take Before Writing An Impact Report