Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Are We Doing Enough?

Now’s the time to go beyond financial metrics to measure — and empower — employee, member, and community impact.

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Best Of April 2019

Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Features

Mobile And Digital Strategies To Know This Year

Five can't-miss data points this week on CreditUnions.com.
Industry Insights

Job Training, Success Navigator, On Leadership

Five can't-miss data points this week on CreditUnions.com.
Features

Funding Job Training With A Twist

A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
Features

What’s In A Name: Success Navigator

American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Credit Union Industry Commentary

Are We Doing Enough?

Now’s the time to go beyond financial metrics to measure — and empower — employee, member, and community impact.
Features

How Nusenda Creates Job Opportunities, One Internship At A Time

The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
Features

How ELGA Went All In On Downtown Flint

It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
Callahan Collections

How A New CEO Watered The Garden And Watched Her Credit Union Bloom

After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the ...
Credit Union Industry Commentary

Strategy Season Is Still In Session

Real strategy sets the credit union’s course for a decade or more and helps decision-makers determine where to invest and how to grow. It deserves ...
Industry Insights

Best Of April 2019

Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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