Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Change Faster To Be Better

Credit unions must ensure they are effectively serving current members while positioning themselves for the next iteration of financial services.

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Industry Insights

Community Service, Impact, And A Plan For 2025

Five can't-miss data points this week on CreditUnions.com.
Features

6 Credit Unions Take On 1 Shared Day Of Service

There’s a growing trend in Credit Union Land that’s encouraging employees to spend Columbus Day on the road, volunteering and giving back to their communities. ...
Features

What’s In A Name: Senior Vice President Of Community Impact

A history with nonprofits and actively listening to community partners helps Heather McKissick lead her to team to excel in three high-impact areas at University ...
Features

It’s 2025. Do You Know Where Your Credit Union Is?

Listerhill Credit Union’s Forge Strategy sets the course for the next five years at the Alabama cooperative.
Credit Union Industry Commentary

What’s Your North Star?

Many credit unions talk about mission, vision, and values. But even a guiding light requires people to look up and follow it.
Features

What Does Fintech Innovation Look Like In Credit Union Land?

A nonprofit program launched by Digital FCU fosters next-gen talent and ideas, and the nation has noticed.
Industry Insights

Coverage From The MDDCCUA Small Credit Union Conference

The power of the cooperative model was on display this past month as credit unions came together to share past successes and strategies for the ...
Features

Turning On The Foundation-Funding Spigot

The key to any foundation’s success is its ability to expand its coffers.
Industry Insights

Robotics, In-Branch Technology, Loan Production

Five can’t-miss data points this week on CreditUnions.com.
Credit Union Industry Commentary

Change Faster To Be Better

Credit unions must ensure they are effectively serving current members while positioning themselves for the next iteration of financial services.
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