JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Staffing Strategy With Social Benefits
November 25, 2019
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Locating call centers across its North Carolina footprint maximizes building space for SECU and provides jobs in high unemployment areas.
10 Reasons To Give Thanks For The Credit Union Movement
November 25, 2019
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Before they were hashtags, the concepts of #payitforward and #GivingTuesday were entrenched in the ethos of the industry.
How Martin Eakes Became The Most Hated Man In America (By Payday Lenders)
November 18, 2019
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The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.
What Is The State Of Secondary Capital At U.S. Credit Unions?
November 18, 2019
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Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy it.
How To Make A New HQ Make A Difference
November 18, 2019
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A prime location and tax incentives helped Ascentra Credit Union place a new headquarters building at the heart of downtown and underscore its vital role in the community.
A Boost In Pay For Labor Day
November 12, 2019
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Credit unions across the country are boosting their minimum wage.
Military Credit Unions, Loan Performance, In-House Video
November 12, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Lake Trust Builds Big Dreams With Microloans
November 5, 2019
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The Michigan credit union relies on experience and commitment to help small- business owners achieve their dreams.
The AACUC’s King Day Message To The Movement
November 4, 2019
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The African-American Credit Union Coalition builds on credit unions’ history of empowering economic equality and inclusion.
To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home
November 4, 2019
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After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
A Staffing Strategy With Social Benefits
Locating call centers across its North Carolina footprint maximizes building space for SECU and provides jobs in high unemployment areas.
10 Reasons To Give Thanks For The Credit Union Movement
Before they were hashtags, the concepts of #payitforward and #GivingTuesday were entrenched in the ethos of the industry.
How Martin Eakes Became The Most Hated Man In America (By Payday Lenders)
The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.
What Is The State Of Secondary Capital At U.S. Credit Unions?
Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy ...
How To Make A New HQ Make A Difference
A prime location and tax incentives helped Ascentra Credit Union place a new headquarters building at the heart of downtown and underscore its vital role ...
A Boost In Pay For Labor Day
Credit unions across the country are boosting their minimum wage.
Military Credit Unions, Loan Performance, In-House Video
Five can't-miss data points this week on CreditUnions.com.
Lake Trust Builds Big Dreams With Microloans
The Michigan credit union relies on experience and commitment to help small- business owners achieve their dreams.
The AACUC’s King Day Message To The Movement
The African-American Credit Union Coalition builds on credit unions’ history of empowering economic equality and inclusion.
To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home
After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.