JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Strategy To Express Social Values. Every Day. All The Time.
October 19, 2020
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Even the most basic principles of a credit union’s work are worth celebrating. This credit union tells its story while engaging its community.
It’s Time For A Race Equity Agency
October 12, 2020
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Can market forces balance racial inequities?
Moral Self-Licensing: Hypocrisy And High-Minded Pledges
October 12, 2020
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Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.
Why Credit Unions Should Lead With Purpose
October 6, 2020
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Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a highly competitive financial services marketplace.
On-site Learning Lab Supports School Children At MSUFCU
September 28, 2020
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Employees can bring their kindergarten through eighth grade students to work at the credit union’s headquarters.
What’s In A Name: Community Impact Officer
September 28, 2020
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Simeon Chapin plays an integral role in communicating and executing Vermont State Employees Credit Union’s goals to make a local and global difference.
What Do Credit Unions And Taylor Swift Have In Common?
September 28, 2020
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Things have certainly changed since the pandemic, but that doesn’t mean the member experience isn’t just as good — if not better.
Pandemic Or Not, Here Comes The New HQ
September 15, 2020
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How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
2 Questions About Helping Members Face Today’s Challenges
September 8, 2020
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Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
Is Your Credit Union Ready For A Remote-Only Workforce?
September 8, 2020
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Three senior executives at a CUSO with a predominately remote workforce offer words of wisdom for cooperatives considering the future of their office operations.
A Strategy To Express Social Values. Every Day. All The Time.
Even the most basic principles of a credit union’s work are worth celebrating. This credit union tells its story while engaging its community.
Moral Self-Licensing: Hypocrisy And High-Minded Pledges
Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.
Why Credit Unions Should Lead With Purpose
Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a ...
On-site Learning Lab Supports School Children At MSUFCU
Employees can bring their kindergarten through eighth grade students to work at the credit union’s headquarters.
What’s In A Name: Community Impact Officer
Simeon Chapin plays an integral role in communicating and executing Vermont State Employees Credit Union’s goals to make a local and global difference.
What Do Credit Unions And Taylor Swift Have In Common?
Things have certainly changed since the pandemic, but that doesn’t mean the member experience isn’t just as good — if not better.
Pandemic Or Not, Here Comes The New HQ
How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
2 Questions About Helping Members Face Today’s Challenges
Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
Is Your Credit Union Ready For A Remote-Only Workforce?
Three senior executives at a CUSO with a predominately remote workforce offer words of wisdom for cooperatives considering the future of their office operations.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
It’s Time For A Race Equity Agency