JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Credit Unions Pay It Forward In More Ways Than One
November 4, 2019
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Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Fired Up About Philanthropy
November 4, 2019
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How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
November 4, 2019
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A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
3.3 Billion Ways To Showcase The Credit Union Difference
October 25, 2019
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Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
Bye Bye Banking Desert
October 25, 2019
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Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Helping St. Louis Help Itself
October 21, 2019
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1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Bank Buying, Sustainable Living, HMDA Data
October 21, 2019
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Five can’t-miss data points this week on CreditUnions.com.
If You Build It They Will Come
October 15, 2019
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Northwest Community Credit Union is moving its headquarters to downtown Eugene, OR, in the hopes it will help revitalize an under-utilized area.
Credit Unions Hammer Away At Unemployment
October 15, 2019
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Job fairs, management training programs, and loan relief benefit local employment rates.
Community Service, Impact, And A Plan For 2025
October 15, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Credit Unions Pay It Forward In More Ways Than One
Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Fired Up About Philanthropy
How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
3.3 Billion Ways To Showcase The Credit Union Difference
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
Bye Bye Banking Desert
Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Helping St. Louis Help Itself
1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Bank Buying, Sustainable Living, HMDA Data
Five can't-miss data points this week on CreditUnions.com.
If You Build It They Will Come
Northwest Community Credit Union is moving its headquarters to downtown Eugene, OR, in the hopes it will help revitalize an under-utilized area.
Credit Unions Hammer Away At Unemployment
Job fairs, management training programs, and loan relief benefit local employment rates.
Community Service, Impact, And A Plan For 2025
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.