JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Mobile And Digital Strategies To Know This Year
July 8, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Job Training, Success Navigator, On Leadership
July 1, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Funding Job Training With A Twist
July 1, 2019
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A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
July 1, 2019
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American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Are We Doing Enough?
June 24, 2019
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Now’s the time to go beyond financial metrics to measure — and empower — employee, member, and community impact.
How Nusenda Creates Job Opportunities, One Internship At A Time
June 17, 2019
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The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
How ELGA Went All In On Downtown Flint
June 10, 2019
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It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
How A New CEO Watered The Garden And Watched Her Credit Union Bloom
June 10, 2019
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After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the California cooperative.
Strategy Season Is Still In Session
May 14, 2019
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Real strategy sets the credit union’s course for a decade or more and helps decision-makers determine where to invest and how to grow. It deserves undivided attention.
Best Of April 2019
May 1, 2019
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Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Mobile And Digital Strategies To Know This Year
Five can't-miss data points this week on CreditUnions.com.
Job Training, Success Navigator, On Leadership
Five can't-miss data points this week on CreditUnions.com.
Funding Job Training With A Twist
A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
How Nusenda Creates Job Opportunities, One Internship At A Time
The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
How ELGA Went All In On Downtown Flint
It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
How A New CEO Watered The Garden And Watched Her Credit Union Bloom
After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the ...
Strategy Season Is Still In Session
Real strategy sets the credit union’s course for a decade or more and helps decision-makers determine where to invest and how to grow. It deserves ...
Best Of April 2019
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
Are We Doing Enough?