JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.
December 15, 2025
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The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.
6 Lessons For Credit Unions From Craft Breweries
December 8, 2025
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Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
Every Member Deserves A Financial Oasis
December 8, 2025
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Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
A Fresh Start For A Timeless Mission
December 1, 2025
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The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.
Are U.S. Households Finally Catching A Break?
November 24, 2025
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Having weathered a difficult five years, U.S households have modestly improved their financial situation in the short term; their long-term prognosis is murkier.
3 Ways Credit Unions Ease Holiday Financial Stress
November 24, 2025
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From cross-cooperative collaboration to well-timed relief products and services, credit unions are lightening the holiday budget burden.
3 Ways Credit Unions Showed Up For Small Businesses In 2025
November 24, 2025
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Amid a turbulent financial landscape, credit unions across the country stepped in with lending, grants, and community partnerships to support small businesses and entrepreneurs.
Financial Coaching Transforms Members’ Lives At Vantage West
November 19, 2025
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The Arizona-based credit union has revamped its approach to financial education and community partnerships to better serve the needs of its market.
JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
November 17, 2025
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A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
7 Leadership Lessons From 2025
November 17, 2025
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From the boardroom to the branch floor, credit union leaders share thoughts on being different, embracing challenges, keeping mission top of mind, and more.
Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.
The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the ...
Every Member Deserves A Financial Oasis
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
A Fresh Start For A Timeless Mission
The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.
Are U.S. Households Finally Catching A Break?
Having weathered a difficult five years, U.S households have modestly improved their financial situation in the short term; their long-term prognosis is murkier.
3 Ways Credit Unions Ease Holiday Financial Stress
From cross-cooperative collaboration to well-timed relief products and services, credit unions are lightening the holiday budget burden.
3 Ways Credit Unions Showed Up For Small Businesses In 2025
Amid a turbulent financial landscape, credit unions across the country stepped in with lending, grants, and community partnerships to support small businesses and entrepreneurs.
Financial Coaching Transforms Members’ Lives At Vantage West
The Arizona-based credit union has revamped its approach to financial education and community partnerships to better serve the needs of its market.
JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
7 Leadership Lessons From 2025
From the boardroom to the branch floor, credit union leaders share thoughts on being different, embracing challenges, keeping mission top of mind, and more.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
6 Lessons For Credit Unions From Craft Breweries