JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Why Credit Unions Should Lead With Purpose In 2020
December 12, 2019
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Join Callahan & Associates for an informational webinar about Sustainable Business Strategy With Rebecca Henderson. Learn how to join the January 2020 cohort, designed to help teach leaders how to drive business results with a strategy based around purpose.
Chief Data Officer, Christmas Clubs, Better Blogging
December 9, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Making Foundational Change $1 At A Time
December 9, 2019
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Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
A Nod To Clients And All The Credit Unions That Measure Member Value
December 2, 2019
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Callahan clients comprise majority of top credit unions in America.
3 CEOs Dish On Managing The Managers Of Technology
December 2, 2019
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Putting tech tools into play, and into their proper place, requires following strategy and letting the experts do the leg work.
A Staffing Strategy With Social Benefits
November 25, 2019
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Locating call centers across its North Carolina footprint maximizes building space for SECU and provides jobs in high unemployment areas.
10 Reasons To Give Thanks For The Credit Union Movement
November 25, 2019
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Before they were hashtags, the concepts of #payitforward and #GivingTuesday were entrenched in the ethos of the industry.
How Martin Eakes Became The Most Hated Man In America (By Payday Lenders)
November 18, 2019
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The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.
What Is The State Of Secondary Capital At U.S. Credit Unions?
November 18, 2019
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Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy it.
How To Make A New HQ Make A Difference
November 18, 2019
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A prime location and tax incentives helped Ascentra Credit Union place a new headquarters building at the heart of downtown and underscore its vital role in the community.
Why Credit Unions Should Lead With Purpose In 2020
Join Callahan & Associates for an informational webinar about Sustainable Business Strategy With Rebecca Henderson. Learn how to join the January 2020 cohort, designed to ...
Chief Data Officer, Christmas Clubs, Better Blogging
Five can't-miss data points this week on CreditUnions.com.
Making Foundational Change $1 At A Time
Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
A Nod To Clients And All The Credit Unions That Measure Member Value
Callahan clients comprise majority of top credit unions in America.
3 CEOs Dish On Managing The Managers Of Technology
Putting tech tools into play, and into their proper place, requires following strategy and letting the experts do the leg work.
A Staffing Strategy With Social Benefits
Locating call centers across its North Carolina footprint maximizes building space for SECU and provides jobs in high unemployment areas.
10 Reasons To Give Thanks For The Credit Union Movement
Before they were hashtags, the concepts of #payitforward and #GivingTuesday were entrenched in the ethos of the industry.
How Martin Eakes Became The Most Hated Man In America (By Payday Lenders)
The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.
What Is The State Of Secondary Capital At U.S. Credit Unions?
Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy ...
How To Make A New HQ Make A Difference
A prime location and tax incentives helped Ascentra Credit Union place a new headquarters building at the heart of downtown and underscore its vital role ...
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.