Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

The Thread That Binds

Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.

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Credit Union Industry Commentary

Is The Credit Union Movement Ambitious Enough?

Credit unions are different, and better. Consumers are catching on, but market share indicates untapped opportunity awaits.
Features

10 Questions That Keep Credit Union Leaders Up At Night (And What To Do About Them)

Financial services move fast. These credit unions have discovered ways to move faster.
Industry Insights

How To Build BI, #RelationshipGoals, Credit Union Horticulture

Five can’t-miss data points this week on CreditUnions.com.
Credit Union Industry Commentary

Does Your Credit Union Have A Horticulturalist?

Growing a productive company culture requires different care for “annuals” and “perennials.”
Credit Union Industry Commentary

Deposit Hungry? Put A Little BE On It.

Three behavioral economics concepts can boost savings during a liquidity crunch.
Features

Harness The Wisdom Of The Crowd

Industries across the globe, including financial cooperatives, are making good use of mob mentality.
Credit Union Industry Commentary

Happy Inter-Dependence Day: How Credit Unions Make Us More Free

Profits aren’t un-American, but empowering economic freedom is the difference-maker in the credit union brand of patriotism.
Industry Insights

Analytical Minds, Financial Independence, And Ghosting

Five can’t-miss data points this week on CreditUnions.com.
Credit Union Industry Commentary

Ask Tough Questions Before Investing In New Capabilities

To meet consumer expectations in the digital space, credit unions must think differently about their entire operation, not just technology platforms.
Callahan Collections

The Thread That Binds

Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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CreditUnions.com
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