JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
10 Years. 200 Members. $3 Million In Debt Reduction.
November 4, 2019
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Firefly Federal Credit Union’s local partnership helps members attain credit worthiness.
California Coast And The Living Wage
November 4, 2019
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How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Credit Unions Pay It Forward In More Ways Than One
November 4, 2019
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Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Fired Up About Philanthropy
November 4, 2019
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How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
November 4, 2019
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A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
A Method To Measure Member Relationships
October 30, 2019
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See how credit unions in different regions of the country are engaging with their members in this detailed ROM breakdown.
3.3 Billion Ways To Showcase The Credit Union Difference
October 25, 2019
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Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
The Role Of Lakota Federal Credit Union In A Banking Desert
October 25, 2019
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As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.
Bye Bye Banking Desert
October 25, 2019
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Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Helping St. Louis Help Itself
October 21, 2019
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1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
10 Years. 200 Members. $3 Million In Debt Reduction.
Firefly Federal Credit Union’s local partnership helps members attain credit worthiness.
California Coast And The Living Wage
How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Credit Unions Pay It Forward In More Ways Than One
Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Fired Up About Philanthropy
How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
A Method To Measure Member Relationships
See how credit unions in different regions of the country are engaging with their members in this detailed ROM breakdown.
3.3 Billion Ways To Showcase The Credit Union Difference
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
The Role Of Lakota Federal Credit Union In A Banking Desert
As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.
Bye Bye Banking Desert
Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Helping St. Louis Help Itself
1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.