JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Harness The Wisdom Of The Crowd
July 3, 2018
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Industries across the globe, including financial cooperatives, are making good use of mob mentality.
Happy Inter-Dependence Day: How Credit Unions Make Us More Free
July 3, 2018
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Profits aren’t un-American, but empowering economic freedom is the difference-maker in the credit union brand of patriotism.
Analytical Minds, Financial Independence, And Ghosting
July 2, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Ask Tough Questions Before Investing In New Capabilities
July 2, 2018
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To meet consumer expectations in the digital space, credit unions must think differently about their entire operation, not just technology platforms.
The Thread That Binds
July 1, 2018
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Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
Is Financial Health ‘A’ Thing Or ‘THE’ Thing?
June 27, 2018
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Two conferences this spring bring to light five ideas that credit unions can use.
The Member Experience Runs Deep In Credit Union Land
June 25, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Shared Purpose, Powerful Motivation
June 25, 2018
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Defining what makes the credit union different can be the key to ensuring employees articulate that difference in word and deed.
Speak For Yourself
June 18, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Pop-Up Branch, Bank Acquisition, Trigger Words, And More
June 11, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Harness The Wisdom Of The Crowd
Industries across the globe, including financial cooperatives, are making good use of mob mentality.
Analytical Minds, Financial Independence, And Ghosting
Five can’t-miss data points this week on CreditUnions.com.
Ask Tough Questions Before Investing In New Capabilities
To meet consumer expectations in the digital space, credit unions must think differently about their entire operation, not just technology platforms.
The Thread That Binds
Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
Is Financial Health ‘A’ Thing Or ‘THE’ Thing?
Two conferences this spring bring to light five ideas that credit unions can use.
The Member Experience Runs Deep In Credit Union Land
Five can’t-miss data points this week on CreditUnions.com.
Shared Purpose, Powerful Motivation
Defining what makes the credit union different can be the key to ensuring employees articulate that difference in word and deed.
Pop-Up Branch, Bank Acquisition, Trigger Words, And More
Five can’t-miss data points this week on CreditUnions.com.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.
Happy Inter-Dependence Day: How Credit Unions Make Us More Free