JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Why First Millennial Matters
April 2, 2018
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A common bond across space and time is still a bond. Credit unions must make the case for millennials and beyond.
CUbroadcast Highlights How I Accidentally Raised Money-Smart Teens
March 30, 2018
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In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.
The Great Debt Paydown Challenge
March 28, 2018
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How one Wisconsin credit union encourages members to reduce debt and improve their debt-to-income ratio.
First-Time Homebuyers, Automation, And NII
March 26, 2018
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Five can’t-miss data points this week on CreditUnions.com.
What’s Your Sign?
March 19, 2018
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Seeing a northern Virginia farm go bold prompts considerations of what credit unions can tell their members and their communities.
Who Will Be Our Mr. Rogers?
March 12, 2018
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The credit union movement needs to tell its small stories, the ones that bankers can’t tell.
Best Of February 2018
March 6, 2018
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Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
What Would Mr. Rogers Say?
March 6, 2018
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A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own moment of crisis?
How Do Credit Unions Measure Success?
March 5, 2018
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Financial institutions are in the numbers business, but credit unions must also look beyond metrics like growth, share, and loss.
The Difference Is In The Mission
March 1, 2018
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How credit unions define their mission, and the actions they take to deliver on it, creates member value as well as a distinct competitive advantage for the movement.
CUbroadcast Highlights How I Accidentally Raised Money-Smart Teens
In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.
The Great Debt Paydown Challenge
How one Wisconsin credit union encourages members to reduce debt and improve their debt-to-income ratio.
First-Time Homebuyers, Automation, And NII
Five can’t-miss data points this week on CreditUnions.com.
What’s Your Sign?
Seeing a northern Virginia farm go bold prompts considerations of what credit unions can tell their members and their communities.
Who Will Be Our Mr. Rogers?
The credit union movement needs to tell its small stories, the ones that bankers can't tell.
Best Of February 2018
Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
What Would Mr. Rogers Say?
A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own ...
How Do Credit Unions Measure Success?
Financial institutions are in the numbers business, but credit unions must also look beyond metrics like growth, share, and loss.
The Difference Is In The Mission
How credit unions define their mission, and the actions they take to deliver on it, creates member value as well as a distinct competitive advantage ...
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
Why First Millennial Matters