Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

A Cooperative Outlook On Governance

How the cooperative principles guide the governance of a non-profit based in Washington state. A Q&A with Anne-Marie La Porte, Director of Governance Services, Group Health Cooperative.

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Credit Union Industry Commentary

$40 Million Transfer Of Member Capital Shows Need For New Merger Rule

Payouts to senior managers after the PenFed takeover of Belvoir FCU also show need for transparency.
Features

A Cooperative Outlook On Governance

How the cooperative principles guide the governance of a non-profit based in Washington state. A Q&A with Anne-Marie La Porte, Director of Governance Services, Group ...
Features

5 Questions To Answer Before Moving On A Merger

Deciding whether, and with whom, to merge can be tricky. Use this list to spark conversations that will lead to a deeper understanding of the ...
Features

How High-Risk Lending Reaps Rewards

Managing risk and building relationships helps two small credit unions lend to C-D-E-paper borrowers.
Features

It’s All ‘Neighbor’ Good At TruStone Financial

The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the ...
Credit Union Industry Commentary

Remembering Hubert Hoosman

Jim Blaine remembers the man who made a major mark in his St. Louis community and well beyond.
Credit Union Industry Commentary

The Risk In Thinking That Safe Equals Sound

While the NCUA and the industry examines the merger process, maybe it’s time to consider providing a way for credit unions considering going away to ...
Credit Union Industry Commentary

Get The Job Done For Members

The success of both the credit union and the member should increase as their relationship deepens over time.
Credit Union Industry Commentary

Credit Unions As A “Cornerstone” Of Freedom

A Keystone State credit union vanishes to merger but not without a fight.
Features

19 Credit Union Leaders. 1 Vision For Member Service.

Jeanne D'Arc Credit Union regularly hits pause on the daily grind to talk big-picture strategy. Learn how those efforts are paying off.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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