Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Best Of January 2019

Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Jim Minge On Leadership

The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union CEO, and why there’s no room for a big ego when it comes to helping members.

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4 Opportunities For 2019

This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.

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Analytics

Best Of January 2019

Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Analytics

Analytics, Autos, And Attracting Deposits

Five can't-miss data points this week on CreditUnions.com.
Analytics

Fighting Fraud And Dissecting Data

Five can't-miss data points this week on CreditUnions.com.
Features

Jim Minge On Leadership

The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union ...
Economy

Great Hires And Tough Decisions

Five can't-miss data points this week on CreditUnions.com.
Features

What’s In A Name: Chief Experience Officer

Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Credit Union Industry Commentary

Are Your People Prepared?

A family reunion fracas spurs some thought about why it's important to prepare everyone in an organization to tell its story.
Features

How To Prioritize Strategy In 2019

A solid strategy helps credit unions make the most difficult of business decisions: Choosing what not to do.
Analytics

How To Capitalize On Member Intelligence

The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.
Impact

4 Opportunities For 2019

This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.

Future Bets For Fintech

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

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