JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
CUbroadcast Highlights Need For Credit Union Collaboration
December 18, 2017
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Callahan’s Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today’s disruptive marketplace.
Mission Marketing For The Most Wonderful Time Of The Year
December 18, 2017
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Credit unions offer holiday-based financial tips that focus on year-round financial wellness.
CUbroadcast Highlights Callahan’s Third Quarter Trendwatch
December 7, 2017
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In episode No. 859, Mike Lawson brings on Callahan’s Sam Taft to talk credit union financial performance in the third quarter.
Digital Relationship Building Key To Forming Customer Loyalty
December 4, 2017
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Put into action what you already know about your members, and do it in ways that build value one small step at a time.
A Look Ahead To 2017
December 1, 2017
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With a more favorable environment, credit unions are poised to make an even greater impact in the coming year.
Asking ‘Why’ Is The Beginning Of Sustainable Growth
December 1, 2017
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Perception is a powerful reality in a world of commoditized financial service offerings.
It’s Time For Credit Unions To Challenge Themselves
December 1, 2017
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What solutions could the future hold if the movement’s institutions leveraged their community connections to further the well-being of all involved?
Participations Grow While Secondary Sales Slow
November 13, 2017
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Secondary market sales of burgeoning credit union mortgage share remains dominant, but credit unions are selling more loans to each other, too.
Erin Mendez On Leadership
November 2, 2017
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Erin Mendez, CEO at Patelco Credit Union, describes how changing a culture requires tough decisions, collaborative work, and faith in those around you.
Time For Real Credit Union Disruption: Seek Change From The NCUA!
October 26, 2017
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Keeping credit unions’ money for itself in the corporate bailout fund merger is the last straw — NCUA’s self-interest trumped its cooperative responsibility.
CUbroadcast Highlights Need For Credit Union Collaboration
Callahan's Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today's disruptive marketplace.
Mission Marketing For The Most Wonderful Time Of The Year
Credit unions offer holiday-based financial tips that focus on year-round financial wellness.
CUbroadcast Highlights Callahan’s Third Quarter Trendwatch
In episode No. 859, Mike Lawson brings on Callahan's Sam Taft to talk credit union financial performance in the third quarter.
Digital Relationship Building Key To Forming Customer Loyalty
Put into action what you already know about your members, and do it in ways that build value one small step at a time.
Asking ‘Why’ Is The Beginning Of Sustainable Growth
Perception is a powerful reality in a world of commoditized financial service offerings.
It’s Time For Credit Unions To Challenge Themselves
What solutions could the future hold if the movement's institutions leveraged their community connections to further the well-being of all involved?
Participations Grow While Secondary Sales Slow
Secondary market sales of burgeoning credit union mortgage share remains dominant, but credit unions are selling more loans to each other, too.
Erin Mendez On Leadership
Erin Mendez, CEO at Patelco Credit Union, describes how changing a culture requires tough decisions, collaborative work, and faith in those around you.
Time For Real Credit Union Disruption: Seek Change From The NCUA!
Keeping credit unions’ money for itself in the corporate bailout fund merger is the last straw — NCUA’s self-interest trumped its cooperative responsibility.
Browse Topics
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
A Look Ahead To 2017