Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Say Hello To Help

A partnership between a North Florida credit union and United Way’s local 211 service addresses an array of social challenges while establishing the cooperative as a trusted local resource.

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Features

Premier America Improves Financial Inclusion For CSUN Students And Beyond

How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
Blogs

An NCUA Slowdown, Leadership Lessons, And More: Takeaways From Day 2 Of GAC 2025

The second day of the industry’s annual event included insights into how the regulator and Congress operate, as well as leadership lessons from a basketball ...
Blogs

Chaos, Taxation, And More: Takeaways From Day 1 Of GAC 2025

The first full day of the Governmental Affairs Conference included a frank assessment of threats to the credit union tax status, news about the future ...
Blogs

Callahan’s Tips For Food, Fun, And More During GAC 2025

Planning to attend GAC? Check out Callahan’s guide to some of DC’s best eateries, attractions, and more — all near the conference!
Features

Insights From The Outside: Jay Huffstatler

The industry newcomer brings a deep history of development and networking to OnPath Foundation.
Features

Say Hello To Help

A partnership between a North Florida credit union and United Way’s local 211 service addresses an array of social challenges while establishing the cooperative as ...
Features

From State Funds To Affordable Homes

Heritage Family Credit Union launches a low-rate lending program to increase the availability of area affordable housing.
Features

Michigan Microloans Empower Small Business Success

Lake Trust Credit Union is driving statewide entrepreneurial spirit with a loan program that has provided more than $22 million in funding.
Blogs

High Inflation Makes It Hard For Low-Income Workers To Budget

As inflation reshapes budgets and deepens financial divides, it’s important for credit unions to step up with strategies that support members and tackle everyday challenges.
Features

What’s In A Name: Director Of Multicultural Engagement

Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
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