Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

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Are Community Charters The Key To Relevancy?

Two credit unions from Nebraska and Michigan have adapted their membership models to serve a broader, more diverse base.
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How To Help Gen Z Combat The ‘Vibecession’

The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
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What’s In A Name: Member Care Specialist

Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
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Redwood Credit Union Serves Up More Than Financial Services

The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
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UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities

The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
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Buy Now, Pay Later: Fad Or The Future?

BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
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KPIs Kick Good Will Into High Gear

From Knoxville to Nome, credit unions are attaching hard numbers to community impact and taking their philanthropy further than ever before.
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A Blueprint To Build Better Volunteers

A three-year-old program at 3Rivers Federal Credit Union prepares team members to participate on local boards and committees.
Graph Of The Week

A Guide To Measuring Credit Union Impact

Credit unions build stronger communities every day. It’s time to share those success stories with the world.
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Exit Interview: Hank Hubbard, One Detroit Credit Union

The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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