JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
4Q 2016 Trendwatch
February 24, 2017
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
The Definitive In And Out List For Credit Unions In 2017
February 23, 2017
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What’s in for 2017? What will they leave behind in 2016?
How The NCUA Can Speed Up Bailout Returns
February 21, 2017
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Merging the corporate credit union fund with the share insurance fund is an idea worth considering.
2016 Credit Union Impact Report
February 21, 2017
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Lending, savings, community support, and more. Credit unions had a busy year.
How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)
February 21, 2017
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The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
How To Build Millennial Loyalty
February 13, 2017
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We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
Can A Divided Movement Survive A Stress Test?
February 6, 2017
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Credit unions seem to be dividing between mission-based and bank lite. What do you see?
The Year Of The Employee
February 3, 2017
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How an Iowa credit union took employee appreciation to the next level.
A Sneak Peek At The Months Ahead For My Generation
February 2, 2017
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The fluctuating economy has had a large effect on the millennial mindset. Here are some of the overarching problems that permeate the generation.
Want To Know About Millennials? Here I Am.
February 1, 2017
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Credit unions can benefit greatly from knowing the perspective of the millennial generation. Here’s a guided tour into their mindset.
4Q 2016 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
The Definitive In And Out List For Credit Unions In 2017
What’s in for 2017? What will they leave behind in 2016?
2016 Credit Union Impact Report
Lending, savings, community support, and more. Credit unions had a busy year.
How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)
The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
How To Build Millennial Loyalty
We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
Can A Divided Movement Survive A Stress Test?
Credit unions seem to be dividing between mission-based and bank lite. What do you see?
The Year Of The Employee
How an Iowa credit union took employee appreciation to the next level.
A Sneak Peek At The Months Ahead For My Generation
The fluctuating economy has had a large effect on the millennial mindset. Here are some of the overarching problems that permeate the generation.
Want To Know About Millennials? Here I Am.
Credit unions can benefit greatly from knowing the perspective of the millennial generation. Here's a guided tour into their mindset.
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
How The NCUA Can Speed Up Bailout Returns