Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

Lessons From A YouTube Series

Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Credit Union Industry Commentary

Lessons In Leadership

PSCU Member Forum speakers offer lessons on listening to the front line and why to lead the process, not the content.
Credit Union Industry Commentary

How To Create A Team That Survives And Thrives

A common language, framework can help turn operational survival into strategic thriving. But getting there takes team development.
Callahan Collections

Leadership Team Development: Learning Together Maximizes Successes

Callahan's LTD program combines Harvard Business School learning with collaborative, hands-on problem solving.
Features

One National Credit Union Voice Makes 17 Million Local Differences

“The diversity among credit unions often makes it difficult for us to speak with one voice,” contends Jim Blaine. Learn about Blaine’s – and 130 ...
Features

Salary Disclosures Are the Tip of the Spear

Take a look at different credit union approaches to executive compensation disclosures. The ultimate goal of disclosure is to sustain members’ trust with the credit ...
Features

Serve & Advocate: 2 Steps to Achieve Local and National Impact

A recent study showed that high impact organizations cannot achieve large-scale social change through service delivery alone. Here’s one way to raise your advocacy voice ...
Features

If Credit Unions Were Called to Capitol Hill

Last week, CEOs of some of the nation’s largest banks were summoned by Congress to defend their management of bailout funds. What would it look ...
Features

6 Tips on Innovation from Jim Blaine

Jim Blaine speaks out about how your credit union can re-energize itself.
Features

Why Reform Of NCUA Is Necessary And Why Now

Credit unions themselves need to spearhead NCUA reform. Here are the reasons.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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CreditUnions.com
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