Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Eric Givens On Leadership

Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.

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Buying a Pre-Exisiting Business

Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services – buying a pre-existing business. We at Citadel have already had experience with CUSOs. We have long had a 60% ownership of a check processing organization and 100% ownership of an indirect lending CUSO that works through 165 auto dealer

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Industry Insights

How SEG Values Can Lead To Increased Deposits

Amid an industry trend of strong share growth, one credit union’s community partnership helps it stand out.
Credit Union Industry Commentary

$830 Million Surplus In Corporate AMEs Puts Resolution Plan In New Phase

Three critical questions about the corporate resolution plan to be addressed at this Thursday's board meeting.
Industry Insights

Not Your Mother’s Credit Union

This week, CreditUnions.com spotlights industry efforts to support innovation in the form of incubators, startups, CUSOs, and more.
Features

How A Little Innovation Helps Coastal FCU Support Budding Businesses

A partnership with a business incubator puts the North Carolina credit union in touch with 220 companies and 900 employees.
Features

The Price Of Innovation In Louisiana

ANECA’s $500,000 investment in a local startup competition encourages entrepreneurialism and drives money back into the Shreveport economy.
Credit Union Industry Commentary

Remembering Gene O’Rourke

Industry co-workers and friends remember the legacy of Mr. O’Rourke.
Features

Eric Givens On Leadership

Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Credit Union Industry Commentary

Cybersecurity Starts At The Top

A new study shows how little personal responsibility executives feel toward cybersecurity. Here’s why that’s wrong.
Features

Tips To Reduce Regulatory Burden

Improving processes and building relationships with regulators are two ways credit unions can ease compliance pain.
Features

Buying a Pre-Exisiting Business

Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services - buying ...
1Q25 Share Change By Product

5 Takeaways From Trendwatch

With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.

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Compliance Without Compromise

Leveraging cutting-edge technology, like AI automation and intelligent document processing, can streamline portfolio protection, minimize disruptions, and ensure accuracy.

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