JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Jennifer Hogan On Leadership
October 18, 2016
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The CEO of Community Credit Union offers her view on adaptability, tough conversations, and industry needs.
15 Years Of Credit Union Consolidation
October 17, 2016
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How credit unions, assets, and member relationships have evolved the past decade and a half.
How To Fill In Staffing Gaps With A Roaming Team
October 17, 2016
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Wright-Patt Credit Union relies on two fully trained teams of full- and part-time employees to step in and fill out staffing shortages.
Staffing Gaps, Consolidation, And Member Complaints
October 17, 2016
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Five can’t-miss data points featured this week on CreditUnions.com.
How To Make Lending Easy For Members
October 7, 2016
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The focus of Massachusetts-based DCU is squarely on streamlining the loan application process. Here are a few ways the credit union is leading the way in mortgage and consumer lending.
Baseball Teams And Credit Unions Can Win At The Margins
October 7, 2016
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Credit unions can’t match resources with their big bank competitors, but they can still be outstanding in their field.
Kate Lee On Leadership
September 26, 2016
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The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
How To Serve Members With Sub-600 Credit Scores
September 26, 2016
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A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
September 26, 2016
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A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Leadership Team Development: Elevating Credit Unions’ Daily Operations
September 22, 2016
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Three ways credit union understandings and practices have changed.
Jennifer Hogan On Leadership
The CEO of Community Credit Union offers her view on adaptability, tough conversations, and industry needs.
15 Years Of Credit Union Consolidation
How credit unions, assets, and member relationships have evolved the past decade and a half.
How To Fill In Staffing Gaps With A Roaming Team
Wright-Patt Credit Union relies on two fully trained teams of full- and part-time employees to step in and fill out staffing shortages.
Staffing Gaps, Consolidation, And Member Complaints
Five can't-miss data points featured this week on CreditUnions.com.
How To Make Lending Easy For Members
The focus of Massachusetts-based DCU is squarely on streamlining the loan application process. Here are a few ways the credit union is leading the way ...
Kate Lee On Leadership
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
How To Serve Members With Sub-600 Credit Scores
A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Leadership Team Development: Elevating Credit Unions’ Daily Operations
Three ways credit union understandings and practices have changed.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
Revisiting the major speakers, key insights, and more from the second day of America’s Credit Unions’ annual Governmental Affairs Conference.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
Baseball Teams And Credit Unions Can Win At The Margins