Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

A New Way to Measure Impact

To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.

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Blogs

A New Way to Measure Impact

To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
Features

A Path To Prosperity And Financial Wellness

Some credit unions offer loans for trade schools and vocational programs that provide well-paying jobs without a four-year college degree.
Features

Can Donor-Advised Funds Make Your Philanthropy Go Further?

Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
Features

Fortera Fights Against Generational Poverty

The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
Features

United Nations FCU’s Lessons From Global Philanthropy

The United Nations FCU Foundation helps the New York-based credit union make an impact on multiple continents.
Graph Of The Week

Understanding NCUA’s 2023 Grant Funding

The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.
Features

GreenState Foundation Invests In Data To Improve Its Community

A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Features

Community Financial Flips The Script On Junk Fees

The Michigan credit union has dropped punitive overdraft fees in favor of a checking account feature that helps members save money when their spending outstrips ...
Blogs

Is Growth The Goal Or The Result?

Credit unions that want to remain relevant might need to rethink how they approach the “G” word.
Partner Perspectives

Innovative Card Solutions Enhance Member Engagement And Deliver Exceptional Value

A Q&A with the credit card manufacturing company reveals skills and best practices that set it apart.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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