Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

Fortera Fights Against Generational Poverty

The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
Features

United Nations FCU’s Lessons From Global Philanthropy

The United Nations FCU Foundation helps the New York-based credit union make an impact on multiple continents.
Graph Of The Week

Understanding NCUA’s 2023 Grant Funding

The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.
Features

GreenState Foundation Invests In Data To Improve Its Community

A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Features

Community Financial Flips The Script On Junk Fees

The Michigan credit union has dropped punitive overdraft fees in favor of a checking account feature that helps members save money when their spending outstrips ...
Blogs

Is Growth The Goal Or The Result?

Credit unions that want to remain relevant might need to rethink how they approach the “G” word.
Partner Perspectives

Innovative Card Solutions Enhance Member Engagement And Deliver Exceptional Value

A Q&A with the credit card manufacturing company reveals skills and best practices that set it apart.
Features

True Sky’s Blueprint For Internal And External Change Management

The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
Features

Vantage West Works A Side HUSTL

The Arizona-based credit union’s new fintech venture is part of a broader segmentation trend across the financial services industry.
Features

Mega Bank Skips Town, Premier America Steps In

The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.

How Well Do You Know The Gen Z Economy?

From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.

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Stocking Every Aisle With Financial Opportunity

Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.

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