JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Strategy To Build Financial Wellness And The Bottom Line
June 27, 2016
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Chicago-area KCT Credit Union deepens relationships and cross-sells member-friendly products and services via regular debt checkups.
CFPB Payday Lending Rule Requires Speaking Up
June 23, 2016
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New regs would provide a safe harbor under NCUA rule, but some say the effects could re-define small-dollar lending and sharply reduce availability.
What Does Business Intelligence Mean For Credit Unions?
June 20, 2016
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Credit unions are embracing business intelligence, but their approaches to data and analytics vary as they leverage technology to deliver increased member value.
Who Owns Business Analytics?
June 20, 2016
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Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution’s membership. But who owns business analytics at credit unions across the nation?
Community Involvement, CECL, Succession At NAFCU Confab
June 15, 2016
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Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Democrat Or Republican, You Have To Love This Year’s Political Theater
June 2, 2016
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It’s time for a few more credit unions to inspire the same revolution for evolution.
How To Deepen A SEG Relationship
May 23, 2016
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This Minnesota credit union mixes marketing and message to revive relationships.
Now Is The Time To End The NCUA’s Secrecy Over The Corporate Bailout
May 19, 2016
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While credit unions await payback, a look at the agency’s audit numbers for the past six years show its secretive rescue plan might have cost more than it saved.
How SEG Values Can Lead To Increased Deposits
May 18, 2016
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Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
$830 Million Surplus In Corporate AMEs Puts Resolution Plan In New Phase
May 17, 2016
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Three critical questions about the corporate resolution plan to be addressed at this Thursday’s board meeting.
A Strategy To Build Financial Wellness And The Bottom Line
Chicago-area KCT Credit Union deepens relationships and cross-sells member-friendly products and services via regular debt checkups.
CFPB Payday Lending Rule Requires Speaking Up
New regs would provide a safe harbor under NCUA rule, but some say the effects could re-define small-dollar lending and sharply reduce availability.
Who Owns Business Analytics?
Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution's membership. But who owns business analytics at credit ...
Community Involvement, CECL, Succession At NAFCU Confab
Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Democrat Or Republican, You Have To Love This Year’s Political Theater
It's time for a few more credit unions to inspire the same revolution for evolution.
How To Deepen A SEG Relationship
This Minnesota credit union mixes marketing and message to revive relationships.
Now Is The Time To End The NCUA’s Secrecy Over The Corporate Bailout
While credit unions await payback, a look at the agency’s audit numbers for the past six years show its secretive rescue plan might have cost ...
How SEG Values Can Lead To Increased Deposits
Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
$830 Million Surplus In Corporate AMEs Puts Resolution Plan In New Phase
Three critical questions about the corporate resolution plan to be addressed at this Thursday's board meeting.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
What Does Business Intelligence Mean For Credit Unions?