JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Why A New Merger Rule Is Vital
June 30, 2017
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A look at one recent merger shows how information shared and withheld can influence the outcome: the disappearance of yet another credit union with a proud, long history.
What Have We Enabled Our Members To Achieve?
June 29, 2017
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Answering that question and focusing on jobs to be done can create a more fruitful credit union-member relationship.
Credit Unions, Resilience, And The American Dream
June 27, 2017
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On display at ACUC: Resilience in the credit union movement, among members, and at the institutions themselves.
How Southern Chautauqua FCU Builds Savings And Futures In Local Schools
June 26, 2017
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High-interest savings programs, financial education, and in-school branches form the backbone of the western New York cooperative’s strategy.
Some “Enchanted” Morning At The ACUC
June 26, 2017
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CUNA’s CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Why A Stronger Voluntary Merger Rule Is Necessary
June 26, 2017
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The proposed NCUA rule would require payoffs to take place in the open, exposing merger deals to transparency before members give away millions in equity and member value.
Collaboration “Small” Talk Kicks Off ACUC
June 25, 2017
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Financial cooperatives share diverse ways to work together as CUNA’s annual summer conference begins with the Small Credit Union Roundtable.
Bringing Hope Back To Tampa Bay
June 22, 2017
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Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative cornerstone changed the outlook.
“Follow The Member” To Learn How To Provide Real Purpose
June 21, 2017
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Innovating to provide specific answers to questions like, “How have your members’ lives changed for the better since they signed up with you?”
How Virginia Credit Union Is Growing Innovative People And Products
June 19, 2017
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Richmond-based VACU stresses “data, process, and innovation” as specialty hires highlight hiring surge.
What Have We Enabled Our Members To Achieve?
Answering that question and focusing on jobs to be done can create a more fruitful credit union-member relationship.
Credit Unions, Resilience, And The American Dream
On display at ACUC: Resilience in the credit union movement, among members, and at the institutions themselves.
How Southern Chautauqua FCU Builds Savings And Futures In Local Schools
High-interest savings programs, financial education, and in-school branches form the backbone of the western New York cooperative’s strategy.
Some “Enchanted” Morning At The ACUC
CUNA's CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Why A Stronger Voluntary Merger Rule Is Necessary
The proposed NCUA rule would require payoffs to take place in the open, exposing merger deals to transparency before members give away millions in equity ...
Collaboration “Small” Talk Kicks Off ACUC
Financial cooperatives share diverse ways to work together as CUNA’s annual summer conference begins with the Small Credit Union Roundtable.
Bringing Hope Back To Tampa Bay
Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative cornerstone changed the outlook.
“Follow The Member” To Learn How To Provide Real Purpose
Innovating to provide specific answers to questions like, “How have your members’ lives changed for the better since they signed up with you?”
How Virginia Credit Union Is Growing Innovative People And Products
Richmond-based VACU stresses “data, process, and innovation” as specialty hires highlight hiring surge.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
Why A New Merger Rule Is Vital