Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

A Time For CUSOs

NACUSO conference points up innovative opportunities, regulatory challenges for collaborative entrepreneurship in the credit union model.

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The Power of Data

Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues range from the general, “How-am-I-doing?” to the specific, such as “Should-Iraise-my-NSF-fee?”

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Credit Union Industry Commentary

It Takes A Village To Sustain A Village

The best of the best? What’s that mean? Serving everyone is the ultimate sustainable model for capitalism and for credit unions, the original crowdfunders.
Industry Insights

CECL Challenges And Opportunities

The new accounting standard from FASB presents challenges and opportunities to credit unions and CUSOs.
Features

The Year Of Living Dangerously

Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
Credit Union Industry Commentary

A Time For CUSOs

NACUSO conference points up innovative opportunities, regulatory challenges for collaborative entrepreneurship in the credit union model.
Features

First Quarter 2008 Return Of The Member Scores

Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up ...
Features

What is the Member’s Right to Know?

Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something ...
Features

The Power of Data

Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues ...
Features

Management Classic: Controlling The Wind

A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly ...
Features

4 Ways To Ensure A Successful Brand After A Credit Union Merger

Concentrate on four key merger elements that take into account all stakeholders.
Features

Rebrand And Make The Credit Union Relevant To The Members And Communities

The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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