Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Your Charter Is Your DNA

Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ways.

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Features

How Piedmont Advantage Leverages Giving Back

The North Carolina credit union maintains a strong focus, broad reach, and internal control on social responsibility efforts.
Features

Your Charter Is Your DNA

Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ...
Features

A Contest That Shows The Money And Much More

How a Massachusetts credit union urges its community to get out the vote to shed light on local nonprofits.
Industry Insights

10 Credit Union Leaders In Dividend Payout

Credit unions distributed more than $5 billion in member dividends in 2015. Which cooperatives lead the industry?
Industry Insights

Hispanic “Together We Advance” Credit Union Seal Goes National

Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Features

Hispanic “Together We Advance” Credit Union Seal Goes National

Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Credit Union Industry Commentary

Lessons From The Retail World

Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Features

Keep New Member Referrals All In The Family

Harvest FCU adds members through a family-focused referral program.
Features

How Attentive Listening Makes For Stronger Lending

First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
Features

The New Rules Of Business In A #Trending World

Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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