JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
4 Tips To Make Disruption Work For You
January 30, 2017
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The concern around disruption in financial services is greater than ever before, but your credit union can take critical steps now to look at disruption through a different lens.
How To Cross $10 Billion And Keep On Going
January 30, 2017
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Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
Big Ideas For 2017
January 23, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Community Reinvestment In The New Year
January 23, 2017
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Too many credit unions support worthwhile causes that have nothing to do with their core mission.
The Rise Of The Machines
January 23, 2017
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How automated automobiles threaten to disrupt American society and the credit union business.
The Secret Behind Member Behavior
January 23, 2017
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A new approach to member service helps credit unions better understand the underlying needs of members and serve them more effectively.
Fail, To Succeed
January 23, 2017
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Only in a culture that celebrates process and smart risk-taking does true innovation take root.
Turn Financial Wellness Talk Into Action In 2017
January 23, 2017
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The need for credit unions has perhaps never been greater for the average American household.
A Strategy To Offer In-House Education
January 19, 2017
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Ardent Credit Union looks to a nearby university to offer advanced education to motivated employees.
Tuning Into The Underbanked
January 19, 2017
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To better serve our fellow Americans, we must look closely at the “unbanking” phenomenon that is gripping our new middle class.
How To Cross $10 Billion And Keep On Going
Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
Big Ideas For 2017
Five can't-miss data points featured this week on CreditUnions.com.
Community Reinvestment In The New Year
Too many credit unions support worthwhile causes that have nothing to do with their core mission.
The Rise Of The Machines
How automated automobiles threaten to disrupt American society and the credit union business.
The Secret Behind Member Behavior
A new approach to member service helps credit unions better understand the underlying needs of members and serve them more effectively.
Fail, To Succeed
Only in a culture that celebrates process and smart risk-taking does true innovation take root.
Turn Financial Wellness Talk Into Action In 2017
The need for credit unions has perhaps never been greater for the average American household.
A Strategy To Offer In-House Education
Ardent Credit Union looks to a nearby university to offer advanced education to motivated employees.
Tuning Into The Underbanked
To better serve our fellow Americans, we must look closely at the “unbanking” phenomenon that is gripping our new middle class.
Browse Topics
Reflections From NACUSO Reimagine 2026
Alexandra Gekas
The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
4 Tips To Make Disruption Work For You