JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Measuring The Cooperative Difference
April 7, 2017
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A new way of looking at data helps leaders look beyond traditional definitions of success.
Pentagon FCU, PACE CU, and Burbank City Employees Place #1 in Callahan’s Return of the Member Index
April 7, 2017
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Credit unions today are constantly striving to improve their member service, whether it’s through new savings options, competitive loan rates or a wider variety of services. To help gauge the credit union movement’s constant progress, Callahan & Associates created the Return of the Member (ROM) Index.
Credit Unions Everywhere Live The “Members First” Motto
March 31, 2017
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When employees prioritize what is best for the member, they demonstrate the cooperative difference.
What’s In Store For 2017?
March 29, 2017
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Technology providers evaluate 2016 and look ahead to the coming year.
The Role Of Member Value In Credit Union Success
March 29, 2017
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When Sharonview FCU sets its annual goals, it includes a member benefit component.
An Engaged And Informed Owner Makes The Credit Union Industry Stronger
March 22, 2017
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Why the merger system is too rigged for “insider gains.”
Merger Notice On The Wall. How To Make Members Care At All?
March 22, 2017
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The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Key Advice For A Turnaround, Mobile Incentives, And Member Value
March 20, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Key Advice For A Credit Union Turnaround
March 20, 2017
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When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit union.
How A Public Safety Credit Union Tops The Charts In Member Value
March 20, 2017
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When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator examinations.
Measuring The Cooperative Difference
A new way of looking at data helps leaders look beyond traditional definitions of success.
Pentagon FCU, PACE CU, and Burbank City Employees Place #1 in Callahan’s Return of the Member Index
Credit unions today are constantly striving to improve their member service, whether it's through new savings options, competitive loan rates or a wider variety of ...
What’s In Store For 2017?
Technology providers evaluate 2016 and look ahead to the coming year.
The Role Of Member Value In Credit Union Success
When Sharonview FCU sets its annual goals, it includes a member benefit component.
An Engaged And Informed Owner Makes The Credit Union Industry Stronger
Why the merger system is too rigged for “insider gains.”
Merger Notice On The Wall. How To Make Members Care At All?
The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Key Advice For A Turnaround, Mobile Incentives, And Member Value
Five can't-miss data points featured this week on CreditUnions.com.
Key Advice For A Credit Union Turnaround
When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit ...
How A Public Safety Credit Union Tops The Charts In Member Value
When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator ...
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
Credit Unions Everywhere Live The “Members First” Motto