Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Ed Callahan … A Look Back

With Ed, there was only one direct path to the goal. That path was either with you, around you, over you, under you, or through you. You could step aside or get on board.

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Credit Union Industry Commentary

Ed Callahan … A Look Back

With Ed, there was only one direct path to the goal. That path was either with you, around you, over you, under you, or through ...
Features

The Employee Of The Future

Why tomorrow’s cooperative workers will need to know more, do more, and own more, and how we can help them get there.
Features

How To Build A Staff Centered On Sales

Deb Vollmer, vice president of branch services at Langley FCU, discusses the credit union’s new leadership structure, building a sales culture, and hiring best practices.
Features

A Strategy To Reward Members For Positive Behavior

By turning a longstanding credit model on its head, BECU repriced $100 million in loans in 2015.
Industry Insights

Same-Day Payments Criteria Set The Stage

Fed’s Faster Payments Task Force reports include credit union participation and spark anticipation for changes to come.
Industry Insights

CDFI Certification Just Got Easier

A GAC roundtable informs credit unions of one strategy to better serve low-income members.
Industry Insights

Take Two And Call Me: Bipartisanship At GAC

Bipartisan support erases party lines for credit union advocates for regulatory relief.
Features

Together We Advance … To The Internet Of Things

This week’s Governmental Affairs Conference once again demonstrated the movement's ability to mix purpose with innovation, the old and the new.
Industry Insights

Together We Advance … To The Internet Of Things

This week’s Governmental Affairs Conference once again demonstrated the movement's ability to mix purpose with innovation, the old and the new.
Credit Union Industry Commentary

To Serve And Prosper

Credit unions need to value service as much as profitability and be able to show it.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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