Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

A Mandate For Discovery

Credit unions are exceeding goals and breaking records quarter after quarter. In such an ideal environment, why are some still looking for the next challenge?

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Joy Wilson On Leadership

Joy Wilson, chief administrative officer of ORNL Federal Credit Union, talks about identifying talent and competencies, collaborating, and managing through dynamic change.

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A Cooperative Foundation

This week, CreditUnions.com looks at strategies to fund charitable causes, expand philanthropic missions, and support community causes.

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Features

New Fannie Mae App Provides Information To Home Buyers

Today's mobile generation can access end-to-end information during the mortgage process, and credit unions can customize apps with branded marketing messages.
Credit Union Industry Commentary

A Mandate For Discovery

Credit unions are exceeding goals and breaking records quarter after quarter. In such an ideal environment, why are some still looking for the next challenge?
Industry Insights

Fighting The Craft Beer Revolution

In the face of flattening sales and craft beer competition, Big Beer decided to change the marketplace.
Features

Joy Wilson On Leadership

Joy Wilson, chief administrative officer of ORNL Federal Credit Union, talks about identifying talent and competencies, collaborating, and managing through dynamic change.
Features

How To Own Internal Service

Atlanta credit union Georgia’s Own works across channels to better serve employees and — in turn — better serve members.
Industry Insights

How I Learned To Love Compliance

A panel at BAI Retail Delivery focused on “turning lemons into lemonade” with a culture shift that makes compliance a customer service imperative.
Industry Insights

BAI Fetes Credit Union For Innovation In Old-School Banking

New Mexico’s Nusenda works to boost capital access and financial acumen; judges cite other nominees for digital small business banking that includes Uber-style service in ...
Industry Insights

A Cooperative Foundation

This week, CreditUnions.com looks at strategies to fund charitable causes, expand philanthropic missions, and support community causes.
Features

How To Build A Better Tomorrow

TopLine Federal Credit Union shares lessons learned and best practices for building a 501(c)(3) affiliate.
Callahan Collections

A Framework For Philanthropy

Make the answers to these four questions the cornerstones of a nonprofit foundation.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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