Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

A Contest That Shows The Money And Much More

How a Massachusetts credit union urges its community to get out the vote to shed light on local nonprofits.
Industry Insights

10 Credit Union Leaders In Dividend Payout

Credit unions distributed more than $5 billion in member dividends in 2015. Which cooperatives lead the industry?
Industry Insights

Hispanic “Together We Advance” Credit Union Seal Goes National

Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Features

Hispanic “Together We Advance” Credit Union Seal Goes National

Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Credit Union Industry Commentary

Lessons From The Retail World

Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Features

Keep New Member Referrals All In The Family

Harvest FCU adds members through a family-focused referral program.
Features

How Attentive Listening Makes For Stronger Lending

First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
Features

The New Rules Of Business In A #Trending World

Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion ...
Features

Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races

Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
Features

A Tale Of Two Internships

How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
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