JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Complaint By Any Other Name Is Member Feedback
March 28, 2016
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For a credit union with nearly $14 billion in assets, BECU receives few complaints. Here are three of the institution’s best practices in resolving and managing complaints.
Improve Member Experience
March 28, 2016
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This week, CreditUnions.com features success stories from credit unions across the industry. Whether by resolving complaints, or onboarding new members here’s how credit unions are improving the member experience.
Ed Callahan … A Look Back
March 17, 2016
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With Ed, there was only one direct path to the goal. That path was either with you, around you, over you, under you, or through you. You could step aside or get on board.
The Employee Of The Future
March 14, 2016
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Why tomorrow’s cooperative workers will need to know more, do more, and own more, and how we can help them get there.
How To Build A Staff Centered On Sales
March 14, 2016
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Deb Vollmer, vice president of branch services at Langley FCU, discusses the credit union’s new leadership structure, building a sales culture, and hiring best practices.
A Strategy To Reward Members For Positive Behavior
March 7, 2016
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By turning a longstanding credit model on its head, BECU repriced $100 million in loans in 2015.
Same-Day Payments Criteria Set The Stage
March 2, 2016
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Feds Faster Payments Task Force reports include credit union participation and spark anticipation for changes to come.
CDFI Certification Just Got Easier
March 1, 2016
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A GAC roundtable informs credit unions of one strategy to better serve low-income members.
Take Two And Call Me: Bipartisanship At GAC
February 25, 2016
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Bipartisan support erases party lines for credit union advocates for regulatory relief.
Together We Advance To The Internet Of Things
February 23, 2016
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This weeks Governmental Affairs Conference once again demonstrated the movement’s ability to mix purpose with innovation, the old and the new.
A Complaint By Any Other Name Is Member Feedback
For a credit union with nearly $14 billion in assets, BECU receives few complaints. Here are three of the institution’s best practices in resolving and ...
Improve Member Experience
This week, CreditUnions.com features success stories from credit unions across the industry. Whether by resolving complaints, or onboarding new members here's how credit unions are ...
The Employee Of The Future
Why tomorrow’s cooperative workers will need to know more, do more, and own more, and how we can help them get there.
How To Build A Staff Centered On Sales
Deb Vollmer, vice president of branch services at Langley FCU, discusses the credit union’s new leadership structure, building a sales culture, and hiring best practices.
A Strategy To Reward Members For Positive Behavior
By turning a longstanding credit model on its head, BECU repriced $100 million in loans in 2015.
Same-Day Payments Criteria Set The Stage
Feds Faster Payments Task Force reports include credit union participation and spark anticipation for changes to come.
CDFI Certification Just Got Easier
A GAC roundtable informs credit unions of one strategy to better serve low-income members.
Take Two And Call Me: Bipartisanship At GAC
Bipartisan support erases party lines for credit union advocates for regulatory relief.
Together We Advance To The Internet Of Things
This weeks Governmental Affairs Conference once again demonstrated the movement's ability to mix purpose with innovation, the old and the new.
Browse Topics
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Meet The Finalists For The 2026 Innovation Series: Employee Enablement
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Asset Quality Takes An Uncomfortable Turn In 2025
Andrew Lepczyk
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?
Meet The Finalists For The 2026 Innovation Series: Fraud Prevention And Resolution
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Meet The Finalists For The 2026 Innovation Series: Digital Member Engagement
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The American Budget Squeeze
Tony Waltrich
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
Flexibility In The Earnings Model Matters More As Rates Turn
Omar Shalabi
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
Credit Unions At A Crossroads: Shifts, Risks, And Opportunities
Callahan & Associates
A radical shift is taking place in the way consumers move money and engage with their financial institution.
Building A ‘Culture’ Of Confidence At MSUFCU
Aaron Passman
How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.
Ed Callahan … A Look Back