Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Jon Hernandez On Leadership

Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.

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Let’s Celebrate Our Independence

The industry’s merger rate is on the rise, but there are still plenty of credit unions developing innovative, cooperative methods to remain independent institutions. This week, CreditUnions.com takes a look at four of those methods.

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A Summertime Strategy Snack

This week, CreditUnions.com welcomes summer break with a series of food-themed articles. So kick back, relax, and enjoy these tasty credit union lessons.

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Features

Jon Hernandez On Leadership

Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.
Features

People-Powered Progress

The key to Greater Nevada’s success starts within its own walls, but it doesn’t end there.
Features

2 Tips To Build A Strong Employee-Sharing Arrangement

First United Credit Union offers insight into how to maximize the benefits of shared staffing.
Industry Insights

Let’s Celebrate Our Independence

The industry's merger rate is on the rise, but there are still plenty of credit unions developing innovative, cooperative methods to remain independent institutions. This ...
Features

3 Credit Unions, 1 CEO

In California, three credit unions put a shared-staffing strategy to work at the highest level.
Graph Of The Week

The Benefits Of Cooperative Design

To buck the trend in rising merger rates, credit unions are developing innovative ways to operate independently.
Industry Insights

A Summertime Strategy Snack

This week, CreditUnions.com welcomes summer break with a series of food-themed articles. So kick back, relax, and enjoy these tasty credit union lessons.
Industry Insights

The New Basis Of Competition

Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
Features

How Charlotte Metro’s Matrix Makes Big Data Byte-Sized

This North Carolina credit union scores with targeted marketing driven by philosophy of dealing with the data it can handle.
Credit Union Industry Commentary

Small Loans Could Be Big Business

Zillow mortgage research shows that many small borrowers will pay 10% more for every dollar borrowed than a borrower with a $400,000 loan.
CreditUnions.com
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