Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Let’s Celebrate Our Independence

The industry’s merger rate is on the rise, but there are still plenty of credit unions developing innovative, cooperative methods to remain independent institutions. This week, CreditUnions.com takes a look at four of those methods.

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A Summertime Strategy Snack

This week, CreditUnions.com welcomes summer break with a series of food-themed articles. So kick back, relax, and enjoy these tasty credit union lessons.

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Susan Makris On Leadership

Susan Makris, senior vice president and chief human resources officer at Patelco Credit Union, explains the importance of leadership style and culture within a growing credit union.

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Industry Insights

Let’s Celebrate Our Independence

The industry's merger rate is on the rise, but there are still plenty of credit unions developing innovative, cooperative methods to remain independent institutions. This ...
Features

3 Credit Unions, 1 CEO

In California, three credit unions put a shared-staffing strategy to work at the highest level.
Graph Of The Week

The Benefits Of Cooperative Design

To buck the trend in rising merger rates, credit unions are developing innovative ways to operate independently.
Industry Insights

A Summertime Strategy Snack

This week, CreditUnions.com welcomes summer break with a series of food-themed articles. So kick back, relax, and enjoy these tasty credit union lessons.
Industry Insights

The New Basis Of Competition

Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
Features

How Charlotte Metro’s Matrix Makes Big Data Byte-Sized

This North Carolina credit union scores with targeted marketing driven by philosophy of dealing with the data it can handle.
Credit Union Industry Commentary

Small Loans Could Be Big Business

Zillow mortgage research shows that many small borrowers will pay 10% more for every dollar borrowed than a borrower with a $400,000 loan.
Features

Understanding The Value Of Early Adopters

Members who more readily accept new self-service options are a market segment worth cultivating.
Graph Of The Week

4 Ways To Staff Tomorrow’s Credit Union Today

Millennials and new organizational structures are shaping the credit union industry for today and tomorrow.
Features

Susan Makris On Leadership

Susan Makris, senior vice president and chief human resources officer at Patelco Credit Union, explains the importance of leadership style and culture within a growing ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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