Credit Union Lending In 2014
Seven graphics highlight where the credit union industry gained the most momentum during the past year.
Seven graphics highlight where the credit union industry gained the most momentum during the past year.
Increased efficiency and added functionality spurs a jump from 4% growth in 2013 to 8% in 2014.
Point-of-sale consumer lending in retail and medical services can help increase loan portfolios and distinguish local credit unions from large, universal banks.
These seven charts highlight how things have changed in the past year and offer insight into what it means for credit unions moving forward.
A New Jersey credit union uses two channels to boost new auto loans in fourth quarter 2014.
When indirect lending margins at Orange County’s Credit Union started to shrink, the $1.2 billion cooperative injected life into its auto portfolio with a new focus, a fresh marketing campaign, and different metrics.
Increase profits by processing loans after your doors close.
At the close of 2014, the Beaver State cooperative was the No. 3 lender in Oregon, trailing only Wells Fargo and Toyota Motor Credit.
Competition among finance and insurance products in the dealer showroom is heating up.
The Texas-based juggernaut now serves three states and nearly a million members.

Royal and American 1 credit unions share how their educational programs ensure incarcerated people are reentry ready.

Double‑digit net returns meet reliable credit performance when credit unions build a pipeline of high‑value members primed for deposits and engagement.

Two programs for aspiring volunteers are building a steady pipeline of ready-to-step-in leaders that trickles up to the director level.

After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.

After years of declining membership, a new growth strategy and snappy catch phrase is paying off for the southern credit union.

Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.

Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.

A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.